The Wrong Shop

New pieces by Ronan Bouroullec, Pierre Charpin and Nathalie Du Pasquier and Bertjan Pot available at two stores during the Design Parade Festival.
The Wrong Shop has been invited to participate at the Design Parade Festival with pop-up stores in two retail locations across both Toulon and Hyères. To celebrate the villa Noailles’ centenary in 2024, this collection showcases limited edition prints and new posters by contemporary designers Ronan Bouroullec, Nathalie Du Pasquier, Pierre Charpin and Bertjan Pot, who are featured across the official Villa Noailles festival programme. The artwork on show will be available framed and unframed, and echoes the iconic art centre’s history and commitment to showcasing contemporary design, architecture, photography and fashion.
From 27 June, The Wrong Shop will revitalise the two shops at villa Noailles, Hyères and at the former bishop palace of Toulon. Established in 2011 by Sebastian Wrong to allow creatives to expand the boundaries of their practices and make eclectic artwork more accessible, the platform sells prints and objects by well-known artists and designers online and through a network of international retailers.