Design Parade, 20th International Product Design Festival
from 25 to 28 June 2026Founded in 2006 with Andrée Putman as its patron, Design Parade was originally intended to promote contemporary design in the field of product design through a competition, professional networking events, and exhibitions. Ten years later, in 2016, a second branch was launched based on the same principle, dedicated to interior design, with Ronan and Erwan Bouroullec as patrons. It was the first festival of its kind in France.
In 2026, the event celebrates a double anniversary: 20 years of Design Parade – product design and 10 years of Design Parade – interior design. To mark the occasion, the exhibition “20+10: Design Parade Generation(s)” offers a unique perspective on the designers who have contributed to the festival’s history, through a carte blanche entrusted to curator David Giroire.
Exceptionally for this anniversary edition, the entire villa Noailles will host the combined competitions and open its doors wide. Design Parade honors three influential designers by appointing them as jury chairs: Sofia Lagerkvidt and Anna Lindgren of Frontdesign studio for the product design category, and Laura Gonzalez for interior design.
Under the artistic direction of Julie Liger, the festival gives a central place to the 2026 finalists and the 2025 winners—Thomas Takada, Simon Dupety, and Malo Gagliardini—within the historic spaces of villa Noailles. A hallmark of Design Parade’s identity, color unites and connects the projects through the scenography of Joachim Jirou Najou. Here is the spirit of this new edition, made possible thanks to our many loyal and enthusiastic partners.
This summer event is also an opportunity to explore the region of the Métropole and the Var, its architectural and decorative heritage, as well as its many cultural venues, schools, and artists’ and artisans’ studios.
COMPETITIONS
Several prizes are awarded to the competing designers thanks to grants provided by the festival’s partners who commit, to-gether with the festival, to provide long term support: Sèvres – Manufacture et Musée nationaux, Centre international de re-cherche sur le verre et les arts plastiques (Cirva) and Tectona for Object, Van Cleef & Arpels, CHANEL, le19M, Manufactures nationales - Mobilier national for Interior Design.
Practical assistance is provided right from the selection stage as well as during a period of two years in various different do-mains: financing, production, craft, materials, production, legal, media, exhibitions, workshops and residencies.
Prize
Grand Prix du Jury Design Parade - product design
The Grand Prix du Jury Design Parade - product consists of:
⏺ A one-year research residency at the Centre international de recherche sur le verre et les arts plastiques de Marseille (Cirva) on the theme of the vase. At the end of the residency, one piece or a group of pieces will become part of the Cirva collection, a leading body of work on glass and contemporary design, and another will be added to the Villa Noailles collection. The winning designer will retain
the majority of their research. This entire research will be presented as part of the next Design Parade, in a dedicated space.
⏺ MATTER and SHAPE is delighted to be associated with the Grand Prix du Jury Design Parade - product, offering the winner a place to express his or her ideas during the March 2026 edition of the event.
⏺ For the first time, IKEA is partnering with Design Parade to sponsor the Grand Prix du Jury Design Parade - product . The winner will receive a prize of €5,000, as well as a study and inspiration trip to Älmhult, Sweden—the brand’s creative heart and the birthplace of its most iconic products.
⏺ a support in image consulting and press relations by Perrier Communication agency during one year to the winner
⏺ an invitation to participate as a member of the jury in the 2027 edition of Design Parade and to present a solo exhibition on this occasion.
Prix Manufactures nationales - Sèvres
The creation of the public entity Manufactures nationales, bringing together the Manufacture de Sèvres and the Mobilier national, marks the beginning of a new phase of development focused on contemporary creation and the transmission of craftsmanship. Within this framework, the partnership with Villa Noailles is taking shape and expanding around two key events: Design Parade – interior architecture, dedicated to interior architecture and decor, and Design Parade – Objet, devoted to the product. Two clearly defined awards embody this ambition and harness the institution’s expertise: Mobilier National addresses the challenges of decor and spatial design; the Manufacture de Sèvres focuses on the creation of objects and ceramics.
Through these two pillars, the national manufacturers affirm a coherent vision: to support emerging design by providing concrete production conditions, while placing designers in direct dialogue with exceptional craftsmanship. This partnership thus takes on its full meaning: fostering new styles, renewing uses, and ensuring the vitality of the arts and crafts, bridging heritage and contemporary creation. With more than 250 years of know-how handed down from generation to generation, the Manufacture de Sèvres is a unique laboratory for creation and innovation, constantly experimenting with new avenues of research and collaborating with contemporary designers.
To mark its 20 th edition, the Manufacture de Sèvres is partnering with the Villa Noailles for Design Parade - Objet with the creation of the Prix Sèvres. This award offers one of the ten finalists the extraordinary opportunity to develop a creative project during a one-year research residency at the Manufacture de Sèvres.
The resulting work will be presented the following year in an exhibition curated by the finalist, with the assistance and support of the Manufacture de Sèvres, which will draw upon its collections and the expertise of its workshops and manufacturing facilities for this purpose.
Frontdesign
Sofia Lagerkvist and Anna Lindgren
President of the product design competition jury
Sofia Lagerkvist and Anna Lindgren are the members of the Swedish design studio Front. Their works are based on common discussions, explorations and experiments and they collaborate in all projects from initial ideas to the final product.
Front’s design objects often communicate a story to the observer about the design process, about the material it is made of or about conventions within the design field. In their work they have assigned part of the making of design to animals, computers or machines.
They have made a constantly changing interior, created objects with explosions, robotic furniture and a range of furniture inspired by their fascination with magic.
Front’s work is represented at MoMA, Victoria & Albert Museum, M+, National museum, Vitra Design Museum and Centre Pompidou.