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Prizes

Reminder of the Fashion Awards 2025
(the list of awards and prizes is not definitive and may evolve)

The jury awards :

GRAND PRIX OF THE FASHION JURY
The Grand Prix of the fashion jury consists of:

a grant of 20,000 euros from CHANEL, for a collaborative project with one or several Maisons d’art resident at le19M, to be unveiled in 2025, at the 40th edition of the festival.
an allocation of fabrics and dedicated support from Alliance for European Flax- Linen & Hemp to create one or several silhouettes.
Madame Figaro, media partner, will offer visibility and an editorial to the Grand Prix of the Fashion Jury winner.
Sterling International will grant the Grand Prix of the Fashion Jury Winner with a 1-year mentorship to advise and counsel the Talent for career pathing.

le19M MÉTIERS D’ART PRIZE
Major Partner of the International Festival of Fashion, Photography and Fashion Accessories – Hyères since 2014,
CHANEL once again demonstrates its support by awarding the le19M Métiers d’art Prize. Established in 2019, this prize honours the best collaboration between the ten finalists of the Fashion Prize and ten Maisons d’art and craft workshops within CHANEL’s and le19M’s ecosystem: Ateliers de Verneuil-en-Halatte, Causse, Desrues, Goossens, Lemarié, Lesage, Lognon, Maison Michel, Montex, and Paloma.

The winner, selected by the Fashion Jury, receives a grant of €20,000 to develop a new creative project, which will be unveiled next year at the 41st edition of the festival.

le19M, a unique space for creation and the transmission of Métiers d’art in fashion and design.
Born from CHANEL’s commitment to preserving craftsmanship, initiated in the 1980s, le19M is dedicated to ensuring the longevity and transmission of expertise in fashion, decoration, and design. Today, it brings together twelve Maisons and nearly seven hundred artisans and experts who contribute to the creativity of French and international brands, from major groups to independent clients and the next generation of designers.

le19M also houses the Galerie du 19M, a versatile space that champions the values of artistic craftsmanship and showcases emerging creative scenes to a wide audience. With a diverse, free, and engaging programme—including exhibitions, hands-on workshops, talks, and educational or cultural events—the gallery fosters discovery and dialogue around the art of craftsmanship.

L’ATELIER DES MATIÈRES PRIZE
For the fourth year running, L’Atelier des Matières is a partner of the International festival of fashion, photography and accessories – Hyères, which celebrates its 40th edition in 2025.
This year, the prize will distinguish one of the ten finalists in the Fashion section for their creation crafted from the provided dormant and recycled materials.

All the finalist designs will be showcased in dedicated fashion shows and exhibited in the festival’s showrooms. The winner will receive a selection of dormant and recycled materials valued at 10,000 euros.

SUPIMA PRIZE
The International Festival of Fashion, Photography and Accessories – Hyères is pleased to announce the creation of the SUPIMA prize for the festival’s 40th anniversary, scheduled for October 2025. SUPIMA has been a partner since 2018.

The SUPIMA Prize will be awarded to one of the ten finalists who demonstrates the best use of SUPIMA cotton in their collection. Each finalist will create a piece using SUPIMA cotton, which will be showcased in the festival’s runway shows and exhibited in the showroom.

The winner will receive fabric support for their next collection as well as a trip to **New York to attend the Supima Design Lab.

For the eighth consecutive year, SUPIMA will present the winner and finalists at the Supima Design Lab, which will take place in New York in November 2025. The finalists will showcase their SUPIMA creations alongside the finalists of the 2025 Supima Design Competition and a group of leading international designers.

FASHION GRANTS

Icicle, partner of the Festival d’Hyères, is renewing its support again this year, offering one of the finalists in the fashion competition the chance to develop a capsule collection.
During Paris Fashion Week, Première Classe will be hosting the Festival Formers at a dedicated exhibition in March, followed by a sales area in October, offering them a prime showcase as well as specific mentoring for their commercial development.
L’atelier Aymeric Le Deun, specialist in buttons and fabric or leather covered fashion accessories, supports the finalists by offering them the production of buttons for their collections.
Catwalkpictures.com offers to all the award winners the pictures of their first fashion show in Paris.
Sterling International partners with the Hyeres Festival to coach the Fashion Competition Finalists prior to the Festival with a follow-up meeting after the event.

Note:

All selected creators undertake to follow and respect the program (any changes may occur upon the organizers’ decision).
The decisions of the jury, made during the selection and during the Festival, are final.
Winners must provide a complete outfit from their collection and their creation made as part of the le19M Crafts Prize with the Crafts for the Festival archives.
The winner agrees to showcase one model from each capsule collection created with ICICLE, Galeries Lafayette, and le19M the following year.
Winners and selected participants competing in Hyères must inform the Festival of collaborations with Festival partners or with competitors of Festival partners within 2 years after the Festival date. The collaborations mentioned above are subject to change. Other collaborations, not yet determined, with Festival partners may be created.

Candidates applying for the fashion competition undertake not to be bound by an exclusivity contract prior to their participation in the competition and not to sign any exclusivity contracts during the competition.

Founder and General Manager
Jean-Pierre Blanc

Artistic direction of the runway shows
Maida Gregori-Boina

Fashion competition coordination and information
Laure Grandon
fashioncompetition@villanoailles.com