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Prizes

Reminder of the Fashion Awards 2025
(the list of awards and prizes is not definitive and may evolve)

The jury awards four prizes:

GRAND PRIX OF THE JURY PREMIÈRE VISION
A Festival partner since 2011, Première Vision is sponsoring the Grand Prix of the Jury for the 11th consecutive year supporting the finalists in their collection development and production.
The Grand Prix of the jury Première Vision consists of:

a grant of 20,000 euros offered by Première Vision.
a collaborative project with the Métiers d’art, worth up to 20,000 euros.
the conception of a capsule collection that embodies the Galeries Lafayette’s values of inclusivity and diversity in the fashion world
an allocation of fabrics and dedicated support from Alliance for European Flax- Linen & Hemp to create one or several silhouettes to help the winner of the Grand Prix du Jury Première Vision in the development of the marketing of his future collection.
ICICLE will invite the winner of the Grand Prix of the Jury Première Vision to create a capsule collection.
Madame Figaro, media partner, will offer visibility and an editorial to the Grand Prix of the Jury Première Vision winner.
Sterling International will grant the Grand Prix of the Jury Première Vision Winner with a 1-year mentorship to advise and counsel the Talent for career pathing

le19M MÉTIERS D’ART PRIZE
Grand Partner of the International Festival of Fashion, Photography and Fashion Accessories - Hyères since 2014, CHANEL further reinforced its support of the festival’s activities in 2019 with the creation of a prize dedicated to the Métiers d’art.
This prize’s vocation is to reward the best collaboration between the ten finalists of the Fashion prize and ten of the maisons d’art and manufactories belonging to the ecosystem of CHANEL and le19M: Ateliers de Verneuil-en-Halatte, Causse, Desrues, Goossens, Lemarié, Lesage, Lognon TBC, Maison Michel, Montex and Paloma.
The winner, chosen by the Fashion jury, will receive a grant of 20,000 euros to make a new creative project that will be unveiled next year, at the 39th edition of the festival.
In 2024, the Maison d’art Lesage, specialized in embroidery and weaving, celebrates its centenary. To mark the occasion, the Maison will be in the spotlight at the Hyères Festival, celebrating the exceptional skills of embroidery craftsmen, designers and textile artists in France and India.
The name of this prize changed up in 2020 to become le19M Métiers d’art Prize, echoing the opening of a new site between Paris and Aubervilliers, gathering 11 Maisons d’art and the open to all space la Galerie du 19M, promoting the fashion and decoration Métiers d’art for all publics.
Nearly seven hundred artisans and experts are daily at the service of the creativity of French and international brands, large groups as well as independent customers and young generations of designers.

MERCEDES-BENZ SUSTAINABILITY PRIZE
A partner since 2012, Mercedes-Benz is proud to continue supporting the next generation of creative leaders.
Launched in 2021, the Mercedes-Benz Sustainability Prize marks the brand’s ambition to drive responsible luxury forward and inspire sustainable innovation beyond its own industry. Selected by the Festival d’Hyères Fashion Jury, the finalist who best incorporates sustainable methods into the showcased collection, will be awarded a monetary grant by Mercedes-Benz.
Committed to the sustainable future of luxury design, Mercedes-Benz proactively works to future-proof the responsible growth of its fashion partnerships; highlighting best practices and aligning itself with creatives that reflect and champion values such as responsible design, creativity and innovation since 1995.

L’ATELIER DES MATIÈRES PRIZE
For the third year running, L’ATELIER DES MATIÈRES
is a partner of the International Festival of Fashion, Photography and Accessories – Hyères, which celebrates its 39th edition in 2024.
This year, the prize will distinguish one of the ten finalists in the Fashion section for their creation crafted from the provided dormant and recycled materials.
All the finalist designs will be showcased in dedicated fashion shows and exhibited in the festival’s showrooms. The winner will receive a selection of dormant and recycled materials valued at 10,000 euros.

FASHION GRANTS

As official partner of the Hyères Festival, SUPIMA will lend its support to this year’s finalists of the “fashion” section contest with a donation of SUPIMA cottons. All finalists using SUPIMA cotton will have one of those looks presented at the SUPIMA DESIGN LAB.
Puntoseta offers to all awarded designers an original printed fabric.
During Paris Fashion Week, Premiere Classe will be hosting the Festival Formers at a dedicated exhibition in March, followed by a sales area in October, offering them a prime showcase as well as specific mentoring for their commercial development.
L’atelier Aymeric Le Deun, specialist in buttons and fabric or leather covered fashion accessories, supports the finalists by offering them the production of buttons for their collections.
Catwalkpictures.com offers to all the award winners the pictures of their first fashion show in Paris.
Sterling International partners with the Hyeres Festival to coach the Fashion Competition Finalists prior to the Festival with a follow-up meeting after the event.

Note:

All selected creators undertake to follow and respect the program (any changes may occur upon the organizers’ decision).
The decisions of the jury, made during the selection and during the Festival, are final.
Winners must provide a complete outfit from their collection and their creation made as part of the le19M Crafts Prize with the Crafts for the Festival archives.
The winner agrees to showcase one model from each capsule collection created with ICICLE, Galeries Lafayette, and le19M the following year.
Winners and selected participants competing in Hyères must inform the Festival of collaborations with Festival partners or with competitors of Festival partners within 2 years after the Festival date. The collaborations mentioned above are subject to change. Other collaborations, not yet determined, with Festival partners may be created.

Candidates applying for the fashion competition undertake not to be bound by an exclusivity contract prior to their participation in the competition and not to sign any exclusivity contracts during the competition.

Founder and General Manager
Jean-Pierre Blanc

Artistic direction of the runway shows
Maida Gregori-Boina

Fashion competition coordination and information
Laure Grandon
fashioncompetition@villanoailles.com