Programmation culturelle

Marvin M’toumo Dame Oiseau

Exhibition restitution of creative residency which took place at the Villa Noailles in August 2024

CHÂTEAU SAINT-PIERRE
100m from the villa Noailles
Saturday October 12th 10am – 7pm
Sunday October 13th 10am – 6pm

Marvin M’toumo presents an exhibition of dresses, jewellery, accessories, and photographs, all stemming from his obsession with the figure of the bird.
The former winner of the Chloé 2020 Prize at the Fashion Festival, also a poet and director, presents a succession of sketches in which each of his dresses is a unique bird character. “Le cocorico”
(the cock-a-doodle-do), “le chapeau cygne” (the swan hat) and “l’oiseau noir” (the black bird) are all presented at the Château Saint-Pierre which turned into a small theatre for the occasion.
This wardrobe-bestiary, originally born from the encounter of fashion and stage costume expertise, is made up of a variety of creature objects, all of which are both fashion accessories and poetic costumes.
The Oiseau wardrobe consists mainly of feather and eggshell outfits that were originally designed to be worn on stage by dancers and actresses. For the duration of the exhibition, the bird dresses, usually worn on the moving body, are stopped in flight to become still lifes that the audience can at last gaze upon.
The ostrich feather basque no longer twirls.
The egg earrings have shattered.
The Cocorico dress has lost its feathers.

Photography Pauline Scotto Di Cesare / Costume design Marvin M’toumo / Junior costume design Marie Schaller
/ Models Elie Autins, Mamii Wataa, Davide Christelle, Vanessa Sin / Make-up
Chaïm Vischel / Creative consultant Svétäl-Anand Chassol

Exposition The Formers by Premiere Classe

Showrooms

Free shuttle service between the Villa Romaine, Théâtre Denis, villa Noailles and the Château car park, which is lit and monitored.

scenography Paul Bonlarron, Prix Mobilier national 2022, Design Parade Toulon

VILLA ROMAINE,
38 BD D’ORIENT, HYÈRES
Friday octobre 11th 3pm – 7pm
Saturday October 12th 10am – 7pm
Sunday October 13th 10am – 6pm

For its 39th edition, the Festival international de mode, de photographie et d’accessoires

  • Hyères has entrusted the Villa Romaine to its partner Premiere Classe to revive the Formers
    showroom. Presented in the form of an exhibition designed by Paul Bonlarron, winner of the
    Mobilier national Design Parade Toulon 2022 award, the installation shows the evolution of the
    talents revealed in recent years. Between retrospective and creative revolution, this exhibition
    shows the rise of these genius designers in their art and how the support offered to the finalists
    and winners of the Festival enables them to combine vision, know-how and sustainability.
    A partner of the Festival d’Hyères since 2017, Premiere Classe welcomes Festival Formers to its
    event during Paris Fashion Week, to offer them a prime showcase as well as specific mentoring
    to support their business development.

Mode
Ester Manas
Finaliste mode, 2018

Lucille Thievre
Finaliste mode du Festival d’Hyères 2019

Christoph Rumpf
Grand prix du jury Première Vision 2019

Adeline Rappaz
Prix du Public de la Ville d’Hyères 2021

Lora Sonney
Finaliste Festival d’Hyères 2022

Hanout Boutique
Grand Prix Audace 2022, en partenariat avec le Festival Audace à Rabat / Maroc et l’Institut Français du Maroc

*Formers = anciens lauréats des concours de la villa Noailles

Accessoires de Mode
Marianna Ladreyt
Finaliste Mode 2017

Christophe Lhote
Finaliste Accessoires 2017

Sarah Levy
Prix du Public et de la Ville d’Hyères 2019

Emma Bruschi
Prix le19M des Métiers d’art de CHANEL 2020

Owantshoozi
Grand Prix du Jury Accessoires de mode et du Prix Hermès des Accessoires de mode 2020

Violette Stehli
Finaliste Accessoires de Mode 2021

Lola Mossino et Indra Eudaric
Prix Hermès des Accessoires de mode
et Prix du Public de la Ville d’Hyères 2022

Showroom de marques de la Métropole Participant au projet France 2030

Showrooms
scenography Paul Bonlarron, Prix Mobilier national 2022, Design Parade Toulon

VILLA ROMAINE,
38 BD D’ORIENT, HYÈRES
Friday octobre 11th 3pm – 7pm
Saturday October 12th 10am – 7pm

Free shuttle service between the Villa Romaine, Théâtre Denis, villa Noailles and the Château car park, which is lit and monitored.

The Pôle Mode & Design project aims to promote emerging talent in the cultural and creative industries (CCI) of the Toulon Provence Méditerranée metropolitan area and the South of France, in line with the call for expressions of interest issued by the Pôle ICC France 2030. It aims
to support young local creators through training, artistic residencies and distribution opportunities. The project aims to develop a dynamic creative ecosystem, fostering innovation and cultural entrepreneurship. By drawing on local resources and infrastructures, it will enhance the attractiveness of the metropolis. Finally, this initiative aims to create synergies between public and private players to sustainably support artistic creation around Fashion in
Hyères and Design in Toulon.

Mode
American Vintage
@americanvintage_officiel

Natif
@natiforiginal
Almanarre Clothing
@almanarre_clothing

Seagale
seagale_officiel

Molly Bracken
@mollybracken_official

Diweye créations
@diweye_creations

Atelier Aeternel
@aetnl

Accessoires
Curiosités de Neptune
@curiositesdeneptune

Maison Massillon
@maisonmassillon

The Shortlisted presented by Mercedes-Benz, collections des dix finalistes du concours mode

Showrooms

Each finalist in the fashion competition presents a collection to the jury, professionals and the public in two fashion shows and in a showroom during the festival.

CLOÎTRE, VILLA NOAILLES
Saturday October 12th 10am – 4pm
Sunday October 13th 10am – 1pm

scenography
Emilieu Studio : Paul Emilieu Marchesseau,
Finaliste Design Parade Toulon 2016
et Charline Duburguet

Photographs of the collections at the Château Laurens in Agde, former villa of collector Emmanuel Laurens, built in 1898.

Artistic Direction Louise Follain / Combo Magazine
Photography, retouching and collage Victor Rakosnik Video direction Alix Bortoli
Styling Julie Velut
Production coordination Chloé Brossin
shooting management Boris Radtkowsky
Assistant dressers Lilou Escuriol & Jeremy Delwich
Assistant photographer Guillermo Delgado
Hair and make-up Sarah Saad
Models Carlotta, Jason, Maryam, Brice

Showroom Igor Dieryck

Grand Prix du Jury Première Vision 2023
Prix le19M DES MÉTIERS D’ART 2023

Showrooms
Ad Fundum

scenography
Emilieu Studio : Paul Emilieu Marchesseau,
Finaliste Design Parade Toulon 2016
et Charline Duburguet

CLOÎTRE, VILLA NOAILLES
Saturday October 12th 10am – 4pm
Sunday October 13th 10am – 1pm

Lesage x Aristide, Murmuration

Participative embroidery workshop

SAUTOIR, VILLA NOAILLES
Friday October 11th 10am – 6pm
Saturday October 12th 10am – 6pm
Sunday October 13th 10am – 2pm

To mark Lesage’s centenary, le19M invited the Maison d’art’s embroidery workshop to collaborate with the artist Aristide (Aristide Barraud). Together they created Murmuration, a monumental drawing depicting a swarm
of hundreds of embroidered starlings. Every winter, thousands of starlings migrate from one continent to another, creating perfectly synchronised ballets in the sky. The artist connects this natural phenomenon of symbiosis with the fragmentation of contemporary society.
Throughout 2024, the different sections
of embroidery that make up Murmuration journey from one city to another. At each stopover, the birds come to life thanks to the embroidery gestures of the audience, guided by the expert hands of the art craftspeople. After an initial stopover in Marseille in May, the starlings set off on a migration to Paris in June, then to Dakar in July before settling in Venice in September for Homo Faber (a day celebrating craftsmanship). Each embroidery stitch becomes an extra note in a collective and contemplative symphony, whose result is presented in the exhibition “Lesage. Hundred years of fashion and decoration” at la Galerie du 19M, until 5 January.

Lesage
This year, Lesage celebrates a century of exceptional expertise in embroidery and weaving, serving haute couture and fashion houses with the most prestigious clients in the decoration industry.
In 1924, Albert and Marie-Louise Lesage took over the workshop of the embroiderer Michonet. Founded in 1858, this workshop provided the first great names in the history of haute couture, including Charles Frederick Worth, Madame Paquin, or Madeleine Vionnet, whose assistant in charge of embroidery was none other than Marie-Louise Lesage. The inventor of new techniques (“vermicelli warp thread” or the shaded system that produces blended colours), Maison Lesage soon became renowned for its avant-garde designs.
In 1949, on the death of his father,
François Lesage, then aged 20, took
over the management of the Maison. He worked with some of the greatest fashion designers, including Cristóbal Balenciaga, Yves Saint Laurent and CHANEL. In 2002, Maison Lesage became part of CHANEL’s Métiers d’Art, and has continued to work independently with renowned fashion designers.

le19M and its Galerie
At the initiative of CHANEL, le19M is a
place of heritage and creation committed
to passing on the decoration and fashion Métiers d’art. Twelve Maisons and an embroidery school form a unique community of 700 craftspeople and experts serving the studios of the most prestigious fashion houses and interior design studios, as well as young talents. Set like a link between Paris and Aubervilliers, le19M is also home to the Galerie du 19M. This modular space stands up for the values of arts and crafts and showcases the emerging creative scene to everyone – schoolchildren, students, professionals, enthusiasts, families, amateurs or the simply curious. Its free, playful, multi-disciplinary programme includes exhibitions, hands-on workshops, lectures, as well as educational and cultural events

Cécile Feilchenfeldt, textile designer

Workshop

L’ANNEXE,
26 RUE DE VERDUN
Friday October 11th 10am - 12am and 3pm - 5pm

Cécile Feilchenfeldt is a designer specializing in experimental textiles, particularly knitwear. She pushes the traditional boundaries of textiles with her creations, giving them
a third dimension by using threads or materials unsuitable for knitting, requiring
a form of meditation and special focus. She collaborates with prestigious clients, ranging from Haute Couture to the automotive industry.

HEADWEAR ACCESSORIES WORKSHOP
Come create and upcycle beanies, headbands, caps, hats, and other headwear accessories with her in this workshop, using innovative knitting techniques.

FULLY BOOKED

American Vintage

Participative tote bag customisation

workshop

PATIO, PETITE VILLA, VILLA NOAILLES
Friday 11th october 3pm - 6pm
Saturday 12th october 10am - 6pm

Inscription sur place,
nombre de places limité

Lucie Lascaux et Simon Valabrègue, designers de mode

Workshop

L’ANNEXE VILLA NOAILLES, 26 RUE DE VERDUN, HYÈRES
Saturday October 12th 10am-12am
Sunday October 13th 10am-12am

Lucie Lascaux and Simon Valabrègue are two fashion designers who graduated from HEAD - Geneva in 2024. Their collaboration has been developing over the past three years through a practice that engages processes analogous to artistic fields. This approach allows them to freely incorporate a wide range of disciplines, such as drawing, construction, furniture design, and music, as they explore the relationship between clothing, images, and the body.

ACCESSORY WORKSHOP:
WORKING WITH CARDBOARD
Lucie Lascaux and Simon Valabrègue offer a fashion accessory workshop using various techniques centered around wet cardboard. These techniques draw inspiration from architecture and the act of building, aiming to stay as true as possible to the material by working with its physical properties rather than trying to constrain it. Humble cardboard, rigid yet malleable, allows for freeform volume construction. This method is similar to draping (in fashion or sculpture), serving as a way to guide the material through simple, manual gestures.

FULLY BOOKED

Thursday October 10th

as part of the official opening ceremony of the festival

Leslie Barbara Butch
Dj set
@barbarabutch

PARVIS
VILLA NOAILLES
4.30pm

Concert Surprise

PARVIS
VILLA NOAILLES
4.30pm

Friday October 11th

Félix Maritaud
Lecture Reading

@itsfelixmaritaud

Reading of a text from La Chambre des écureuils, by Marie-Laure de Noailles.
published by les Éditions 7L, les Éditions Seghers et la villa Noailles.

SALON ROSE VILLA NOAILLES
11h30 11.30am

Ahmad Kontar Sara Kontar and Hareth Mehdi
L’envol

Performance

@ahmadkontar @.sarako. @harethmhedi

Ahmad Kontar’s dance performance explores his deep and intimate connection with freedom, shaped by his experience in Syria and his quest for it in France. In perfect harmony with the musical compositions of Hareth Mhedi and the visual installations of Sara Kontar, this sensory journey offers a suspended moment where art and memory intertwine with delicacy and emotion.

JARDIN SUSPENDU VILLA NOAILLES
3.30pm

Saturday October 12th

Simon Johannin
Reading

@simonjohannin

Reading of a text from La Chambre des écureuils, by Marie-Laure de Noailles.
published by les Éditions 7L, les Éditions Seghers et la villa Noailles.

SALON ROSE VILLA NOAILLES
11.30am

Medmax
Performance

@bboy_medmax

In this performance, Medmax explores the many facets of hip-hop, combining complexity, funk, sensuality and gentleness. Medmax demonstrates that this art form goes far beyond simple movements, expressing emotions and ideas while performing to a variety of music.

JARDIN SUSPENDU VILLA NOAILLES
3.30pm

Félix Maritaud
Je suis pas mort

Performance

@itsfelixmaritaud

Je suis pas mort is a performance proposal written by Martin Dust, a cabaret prayer.

JARDIN SUSPENDU VILLA NOAILLES
5pm

Sunday October 13th

Chouf
Musical reading
@canalchouf

TERRASSE PISCINE VILLA NOAILLES
11h30 11.30am

Concert Surprise

PARVIS
VILLA NOAILLES
2pm

Leslie Barbara Butch
DJ set
@barbarabutch

PARVIS
VILLA NOAILLES
2pm

23e Rencontres internationales de la mode

THE RENCONTRES INTERNATIONALES DE LA MODE ARE ORGANIZED BY THE FÉDÉRATION DE LA HAUTE COUTURE ET DE LA MODE WITH THE SUPPORT OF LE DEFI. AND THE PARTICIPATION OF LA FRENCH TOUCH

TENTE PINÈDE VILLA NOAILLES
Saturday October 14th
at 10.30a.m, 2pm & 3.30pm

Fashion: A weaver of connections
Fashion is a collective work. It creates and feeds on the most diverse links between professions, skills, expertise and knowledge of all kinds. These di<erent spheres merge and serve the purpose of ever-renewed creation. As such, a fashion collection, and how it is presented, links talents and communities.

10H30 – 12h
Creative communities
Fashion unifies the cultural and creative industries through the wide range of talents it brings together: design, arts and crafts, music, visual arts, set design, dance, film, etc. It brings together a wide range of talents, all of which contribute to a unique identity that can be seen worldwide. What are the driving forces behind these ecosystems

14h – 15h15
Ecological communities
Ecological communities assess the social and environmental responsibility issues
facing fashion brands and propose solutions to overcome them. They also initiate innovations that fuel creativity. What is the link between fashion design and the ecological imperative? What horizon do these
innovations sketch out?

15h30 – 16h45
International communities
Inherently, fashion is international, but it also draws on local characteristics. The result
is an architecture of communities and links on the scale of cities and territories, of the world and cultures that constitute a permanent breeding ground for creativity, exchange
and diversity. How does the creative vitality of the ecosystems and players that make
them up emerge and structure themselves?

Lesage et la création contemporaine

conference

TENTE PINÈDE,
VILLA NOAILLES
Friday October 11th, 4p.m

Speakers:
Hubert Barrère
Artist, embroiderer, corset maker, and Artistic Director of Maison Lesage Paris

Igor Dieryck
Grand Prix du Jury Première Vision 2023
Winner of the le19M MÉTIERS D’ART Award 2023

Anaïs Hervé and Arthur Ristor
Winners of the Visual Merchandising Prize awarded by CHANEL 2023, Design Parade Toulon

Laura Arguelles
Head of the textile department, Maison Lesage Paris

Moderator:
Émilie Hammen
Fashion historian

Coco Capitán

president of the photography jury and guest of honour

Masterclass

TENTE PINÈDE,
VILLA NOAILLES
Friday October 11th, 5p.m

Nicolas Di Felice

president of the fashion jury and guest of honour

Masterclass

TENTE PINÈDE,
VILLA NOAILLES
Friday October 11th, 6p.m

Book Signings for Newly Released Books

Christopher Barraja,
Jean-Pierre Blanc/ Thomas Lequeu Coco Capitán, Thaddé Comar, Sophie Fontanel, Emilie Hammen, Olivier Jault, Sophie Lemahieu, Thomas Mailaender, Théo Mercier, Jean Ranobrac, Paul Rousteau

PARVIS, VILLA NOAILLES
Saturday October 12th 4pm

Retransmission des défilés

LA CAPTE,
RUE DES MARCHANDS sur écran géant
ET AU GUILLAUME TELL AVENUE GAMBETTA
Saturday October 12th 8.30pm

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