« Love, Women, and the Sea. » by Aline Asmar d’Amman

Carte blanche exhibition
Aline Asmar d’Amman, architect and founder of Culture in Architecture
Guest of Honour and President of the Jury of the 7th International interior Design Festival at villa Noailles, Design Parade Toulon 2023.

A literary journey through a poetic materiality, “Love, Women and the Sea” evokes the power of words on our imagination in an interior architecture under influence. Embodied by the feelings of freedom and sensuality summoned by the waves of the Mediterranean, the space unfurls like a collection of pages to be turned, capturing in dedicated alcoves the echoes of our restless quests for beauty.

Imbued with references to novels and writing through the prism of the feminine, the dreamlike decor questions the relationship to narrative objects in a play of conversations and memories. It invites sensory wonder, striking a balance between sophistication and brutalism.

Featuring words and textures that blend the magic of writing with the magic of gesture, the architect’s carte blanche exhibition is marked by personal memories tied to her childhood in Lebanon and the unwavering promise of books, a protective shield and gateway to dreams.

A selection of beloved books are embedded in concrete to give birth to a series of sculptural furniture pieces made of “literary concrete”. Specifically designed for this exhibition, these pieces crystallise the concept of culture as an essential framework.

Folded paper unfolds in a vast luminous ceiling piece, highlighted with gold and silver. Entire walls are covered in transformed plaster, bearing the haute couture signature of Maisons Lemarié and Lognon. Suspended books are adorned with carefully chosen words for their evocative power, intricately embroidered by Lesage. The journey is a meeting with oneself, guided by mirrors that evoke a symbolic presence. It is also a path towards others, conveying the message of the “mirror of cultures,” endlessly extending the mosaic of our differences.

A dedicated sanctuary inspired by female authors, the “writing room” sets the tone for the night-time spaces. A blue-white hue takes hold of finely sculpted faceted blades, alternating between opacity and transparency, raw surfaces and fringed organza, all handcrafted and hand painted. Articulated wall screens are tattooed with powerful texts.

Glide from the gentle light of day to the silvery shadows, from the clarity of dawn to the eroticism of night. Lie down under the “Mobile des Métiers’’ and fall into a state of sleep. The suspended object with its eight tentacular branches, a giant dreamcatcher, delicately holds at each end, an exquisite creation of CHANEL’s Fashion Métiers d’art, 19M. Inspired by a quote from Cocteau, “I do not know what this object is or how it appears, but I love that it exists and makes me dream,” it reflects the joy of the act of creation and its countless sleepless nights.

Slices of evanescent onyx embrace books in the motionless embrace of a brutalist library. Walls encircle soft silky beds offering a tender haven for love. In the ‘salon des bains’, an immense marble book appears to have been written by Mother Earth.

Contemporary art, acting as a potent amplifier of resonances, permeates the atmosphere. The artistic curation, entrusted to Docent and its founder Hélène Nguyen-Ban by Aline Asmar d’Amman, fosters an unparalleled dialogue between interior architecture and artistic creation, surpassing conventional boundaries and expectations. This interplay intensifies the sense of discovery and escapism. Each carefully chosen artwork seems to have emerged from the mythical shores of a sea, contributing to the exhibition’s overarching theme of “Love, Women and the Sea”.

A cradle of cultures, the Mediterranean emerges as the hope for an eternal journey towards fertile horizons and “places of one’s own”.
Matter and paper, ink and stones correspond to each other. Lightness emanates from gravity.
Thus, the spaces succeed one another, animated and embodied, shaping an enchanting journey as if caught in a web of dreams.

Crafted in collaboration with CHANEL’s Fashion Métiers d’art, 19M, artisans, and ‘Entreprises du Patrimoine Vivant’ partners, the scenography and furniture exclusively designed by Aline Asmar d’Amman for this exhibition is a highlight of the 7th International Festival of Interior Architecture, Design Parade Toulon, coinciding with the centenary of villa Noailles. They pay homage to the free-spiritedness of the greatest patrons of the 20th century and suggest the evocative power of Mediterranean interiors, akin to the liquid continent that brings together myths and diversity, while fostering fertile connections between the shores of the world.

The Entrance of Tales
The Entrance of Tales, adorned with Jean Veber and Paul Follot armchairs borrowed from the Mobilier National and upholstered with stories, invites the language of fables and legends. Nestled in a rounded shell, the walls unfold like a layer cake of pages with worn edges, weathered by the workshops of Signature Murale. Two brutalist columns made of “literary concrete” reveal the elective affinities of books embedded in the earth, pierced by iron rods. A joyful interplay of correspondences combining the names of Charles and Marie-Laure de Noailles and Anaïs Nin, the Arab poet Adonis, Mallet-Stevens, and Karl Lagerfeld’s book on the legendary Villa Noailles. Bianca Bondi’s work responds in counterpoint, revealing the invisible interconnectedness of everything with a metamorphosing “family book”. The suspended luminaire, designed by Aline Asmar d’Amman in collaboration with Maisons Lemarié and Lognon, reaches for the sky with its distinctive allure. It bestows a dreamlike dimension upon the space blended with elegance, a common denominator of high craftsmanship and singular interiors.

The Conversation Salon
The Conversation Salon revolves around two lateral libraries split with treacherous shelves: a wave slices through the walls to accommodate Etel Adnan’s “Leporellos.” A poetess of absence and exile, her accordion books bear the intimate scars of nostalgia: Tyrian purple, mineral green, garnet, and turquoise blue—a language that speaks of origins and the eternal mare nostrum. A series of “Georgia” armchairs in faded colours, celestial blue, and flesh pink, infiltrate the space, interweaving with the powdered patina of the walls and contrasting against the brutalist table further ahead. On the walls, a series of pencil drawings by Vidya Gastaldon evoke the “oceanic feeling”. Etched tin displays fins cut from ivory and beaded concrete on the gueridon tables. The scenario splits, slightly distorted like a ripple, across the ceiling. In the centre of the space, two alcoves face each other, fragmented arches with textures of bleached coral, reminiscent of timeless classicism. The luminous wall sconces in collaboration with Maisons Lemarié and Lognon speak the language of seashells and underwater depths.

The ‘Miroir des Cultures ‘
In front of an inclined mirrored wall held up by naval chains, the elevated podium, the theatre of the “Mirror of Cultures,” is adorned with scattered pages adorned with couture alphabets. Derived from imaginary books, each revealing the secret of a unique and evocative word, chosen to illustrate a state of mind impossible to translate, in ten words and the ten languages spoken around the Mediterranean, embroidered pages with dyed raffia and sequins by Maison Lesage, sketch an abstract and illuminated fresco. A brutalist table evokes “the possibility of an island” where the books we dream of taking with us have long awaited, sealed within a modern archaeology. A mysterious pirate sword by Valentina Cameranesi echoes Kafka’s words: “A book must be the axe for the frozen sea within us.” The scene invites us to gather around Théo Mercier’s “Déjeuner sous l’herbe” and Bianca Bondi’s “Bloom,” a showcase of curiosities, pressing objects between glass, paper, and eucalyptus branches. Couture curtains in Pierre Frey fabric, created in collaboration with Maisons of Lemarié and Lognon, dress the windows with floating skirts, bearing traces of lost pearls nestled in the fabric.

The Writing Room
An inspired sanctuary dedicated to women authors, the “writing room” sets the tone for the nighttime spaces. The walls are adorned with pleats and words, as if tattooed with powerful texts: from Nadia Tuéni to Lidia Yuknavitch, Marguerite Duras and Leïla Slimani, from Judith Housez to Virginia Woolf, Etel Adnan, and Virginie Despentes, a play of unfolding and pleating encircles the surface of the room. Paying tribute to cult women writers, these creations evoke the transition from ink and paper to architectural drawings, brought to life by the hand of the craftsman.

Poetic Materiality
The aesthetic obsession with raw and scarred matter, echoing our beautiful scars, contrasts with perfect detail. Alternating between solid materials and delicate textures that allow light to pass through, the surfaces of a multiple screen vibrate like waves of blank pages. An Andrée Putman chair occupies the space with rigor and elegance, behind a folded and smoked metal piece of furniture, with an androgynous allure, created in collaboration with Atelier François Pouenat. Crushed metals collide with hard material. The brilliance of Valentina Cameranesi’s molten, spiderweb-like glass adorns the rotating cylindrical liquor cabinet developed with Atelier Maleville. The strange and the sublime narrate the wandering ideas of pioneers from all continents.

Strong Femininity and Absolute Refinement
Exceptional screens designed by Aline Asmar d’Amman in collaboration with Maisons Lemarié and Lognon, and crafted with the help of Atelier Louis Del Boca, alternate opacity and transparency, raw plaster and hand-painted fringed organza, a second skin imbued with strong femininity and absolute refinement.

The ‘Mobile des Métiers’
A suspended object with eight tentacular branches, a giant dream catcher, it balances itself around its hemp and hammered metal stems, unveiling at each end the exquisite creations of CHANEL’s Fashion Métiers d’art, 19M. A gateway to dreams, it hovers above a brutalist bookshelf traversed by onyx shelves with evanescent nuances. Inspired by a quote from Cocteau, “I don’t know what this object is or how it presents itself, but I love that it exists and makes me dream”, this object reflects the ecstatic act of creation fueled by a thousand and one sleepless nights.
(This exclusive object, designed by Aline Asmar d’Amman, is developed in collaboration with Atelier François Pouenat. Ropes are provided by Houlès trimmings. All objects suspended from the “Mobile des Métiers’” have been specially created by CHANEL’s Fashion Métiers d’art, 19M: Lemarié, Lognon, Goossens, Lesage (Hubert Barrère), Massaro, Atelier Montex, Studio MTX, Paloma, Maison Michel)

Sophisticated Brutalism
Slices of words and stones have melded into each other in a motionless embrace. Raoul Dufy’s tapestry “Seashells by the Seashore”, 1966, provides a counterpoint to Shu Hao’s contemporary folding screen, “Five Things and the Guardian”, illustrated with modern allegories in a suave twist. The partitions slide over each other like intertwining bodies, inviting the fulfilment of waking dreams. Satin and velvet-covered mattresses from Maison Pierre Frey outline a tender nocturnal landscape.

The ‘Salon des bains’
The Salon des bains is dedicated to Venus. Overly enlarged moulds of chalky seashells are grafted onto a structure of mirrors and stairs, resembling a revisited miniature antique. Images and sensations are duplicated, intersected. Facing “JeanJoel”, a polished stainless-steel fractal object with visible welds, designed by Aline Asmar d’Amman as a nod to the Martel brothers’ polyhedral mirror commissioned by Charles de Noailles for the Villa Noailles and developed with AtelierFrançois Pouenat, a mannequin wears a delicate garment signed by Maison Rabih Kayrouz. Fairy-like fingers have gathered and sewn mysterious golden and clay-coloured seashells. They share their secret with Dufy’s “Venus Anadyomene” Lice tapestry, the guardian of the passage to the Salon des Bains, along with the faces of Richard Fauguet’s ceramic “Siamese” figures. The folded and frayed raffia curtain from Maisons Lemarié and Lognon workshops filters the light, tempering the theatricality of the openings. On the bath shelf, a large marble and onyx book appears to have been traced by Mother Earth.

Contemporary Art Curation entrusted to DOCENT
Docent’s curatorial choices adorn each exhibition space, crafting an enchanting journey steeped in dreams and mythologies. The observer’s gaze is captivated by the unveiled metamorphoses showcased in Bianca Bondi’s vitrines, the sublime remnants of Théo Mercier, the sensual drawings of Vidya Gastaldon, the illustrated creatures by Shuo Hao, the devoured ceramics by Caroline Achaintre, and the multifaceted work of Richard Fauguet with seashell eyes. Each of these selected artworks appears to have emerged from the mythical shores of a sea, contributing to the exhibition’s overarching theme of “Love, Women and the Sea”.

The Return from the Port and the Market

The staircase of the Evêché de Toulon is swept with Mediterranean sensations. Ange Leccia’s immersive video artwork, “The Sea,” beckons to explore the space inhabited by the sounds of water, echoing the port of Toulon and welcoming visitors from the ground floor.

A rope intertwines with forged metal rings and Venetian blown glass lanterns, forming a continuous installation developed in collaboration with Maison Delisle. A hemp braid from Houlès passementerie, punctuated with opal light, guides the way to the exhibitions on the upper floor. A spectacular installation descends from the staircase ceiling, capturing suspended alabaster spheres in mid-air.
On the floor, Codimat Collections’ carpets crafted from natural materials absorb sound and set the stage for a journey of discovery.

On the landing, the Studio MTX ’window panels’, reimagined as an awning, invite the spirited ambiance of the neighbouring market inside the building. A continuous visual ribbon unfurls from the wall to the room’s ceiling, reminiscent of the Orient and the draperies of Place Louis Blanc.
These are all nods to the vibrancy of the neighbourhood and the generosity of the Interior Architecture festival, open to all, bringing together the great family of Design Parade Toulon.

Partners: Delisle, Houlès, Codimat, Studio MTX, Galerie Jousse Entreprise & Ange Leccia.

Crafted in collaboration with the exceptional CHANEL’s Fashion Métiers d’art, 19M, skilled artisans, and the finest Entreprises du Patrimoine Vivant partners (EPV French label), the scenography and furniture exclusively designed by Aline Asmar d’Amman for this exhibition are a highlight of the 7th International Interior Design Festival, coinciding with the centenary of villa Noailles. They pay homage to the free-spiritedness of the greatest patrons of the 20th century and suggest the evocative power of Mediterranean interiors, akin to the liquid continent that brings together myths and diversity, while fostering fertile connections between the shores of the world

The interior design narrative draws direct inspiration from details related to the architecture of villa Noailles, the brutalism of Robert Mallet-Stevens, the bold vision of its illustrious owners, and the presence of artists and notable personalities who lived there or responded to decorative art commissions.

Collaborations with CHANEL’s Fashion Métiers d’art, 19M :

AAA × Maisons Lemarié and Lognon
The Writing Room screens and totems
The ceiling suspension in the Entrance of Tales
The sconces in The Conversation Salon
The couture curtains

- The Writing Room screens
Designed by Aline Asmar d’Amman in collaboration with Maisons Lemarié and Lognon, these exceptional screens are developed by Atelier Del Boca in resin plaster using original archives from CHANEL’s Fashion Métiers d’art, 19M response to the imaginative decor of the writing desk. Paying homage to iconic female authors, these creations evoke the transition from ink and paper to architectural drawings, brought to life by the artisan’s touch. The walls encapsulate the echo of powerful texts, a second skin imbued with strong femininity and absolute finesse. Alternating between solid, opaque materials and hand-painted, fringed, or pleated organza veils created by Maisons Lemarié and Lognon, they vibrate sensually like a wave of blank pages.

-The Writing Room totems
Abstract totems frozen in time, like immense historical seals, punctuate the space with a mysterious presence.

- The ceiling suspension in the Entrance of Tales
The luminaire in the fairy tale entrance unfolds like rays of sunlight, speckled with luminous gold and silver. A high-fashion reinterpretation of a dome-shaped suspension, it bestows modernity upon the room, adding a dreamlike couture atmosphere in the fairy tale entrance.

- The sconces in the Conversation Salon
The sconces in the conversation salon seem to respond to the language of seashells and underwater depths.

- The couture curtains (in the day area and the curtains in the bathing area)
Distinctive curtains dress the windows with sensuality and elegance. Primarily couture, they interlock and play with transparency in a theatrical manner. In the day area, the Pierre Frey fabric curtains, created with Maisons Lemarié and Lognon workshops and upholsterer Philippe Coudray, resemble billowing skirts. They adorn the windows with cascading ruffles, bearing traces of lost pearls nestled in the fabric. In the bathing area, frayed raffia squares form an imaginary checkerboard, reminiscent of the gardens of the South and those of the Villa Noailles.

Quote by AAA about the collaboration with Maisons Lemarié and Lognon:

“The delicacy of Maisons Lemarié and Lognon’s creations has always fascinated me. I was dazzled by the beauty of the cardboard crafts discovered during my visit to CHANEL’s Fashion Métiers d’art, 19M. It all began with an inspiring conversation with Gwenaëlle Créhalet, the director of the Maison, about the intersection of fashion and decoration. We share this belief, as well as the desire for creative exploration that broadens horizons. Drawing from the distinctive archives of the house, I envisioned entire walls covered in architectural materials born from the encounter of paper and pleats, showcasing the exceptional craftsmanship of the workshops. Articulated screens for the “writing room”, curtains for the “entrance of tales” where a spectacular luminaire unfolds like rays of moonlight, frozen totems in time, wall sconces reminiscent of underwater environments – all imbued with gracefulness and poetry, dedicated to “Love, Women and the Sea”.
To create the screens, we solicited the expertise of Atelier Louis Del Boca, a Living Heritage Company that understood the pursuit of excellence and the necessary artistry to preserve the finesse of the creations developed in collaboration with the house, safeguarding that unique and exclusive haute couture signature. There is nothing more fascinating than the connections between fashion and high decoration! I hope that the result of this collaboration with Maisons Lemarié and Lognon, imagined as a tribute to women and an invitation to dream through myths, will convey the emotions felt at each stage of this creative adventure”.

AAA × Maison Lesage:
The 10 embroidered pages of the ’mirror of cultures’:

- The 10 pages adorned with one word, imagined by AAA and embroidered by Maison Lesage:
I envisioned a mural composed of 10 pages from imaginary books, each revealing the secret of a unique and evocative word, like a joyful patchwork of our united differences. This abstract and illuminated mural brings colour to an inclined wall made of polished reflective stainless steel, called the ’mirror of cultures.’ “La Méditerranée, mer de nos langues” by Louis-Jean Calvet is a book and study that lists 10 languages around the liquid continent, the common thread of its history. The choice of languages is based on this profound study of the chosen languages: French, Italian, Spanish, Hebrew, Arabic, Maltese, Turkish, English, Greek, and Catalan.

The selection of words, entirely subjective and cheerful, aims to evoke the peculiarity of a thought, a unique and almost untranslatable state of mind. The alphabet acquires a sense of mysterious code, a semantic uniqueness within this joyful and colourful mare nostrum.

The 10 chosen words, embroidered by Maison Lesage:

French: L’ESPRIT Italian: L’ARTE Spanish: SUERTE Arabic (Tarab): طَرَب Greek (Metis): μῆτις Portuguese: SENY Hebrew: אין סוף Maltese: GHAN English: FLAIR Turkish: RÜYA

Quote by Aline Asmar d’Amman about the collaboration with Maison Lesage

“Derived from imaginary books, each revealing the secret of a unique and evocative word, ten pages embroidered with dyed raffia and sequins by Maison Lesage, outline an illuminated abstract fresco that adorns the ‘mirror of cultures.’ Resulting from a wonderful dialogue with Hubert Barrère, the artistic director of Maison Lesage, with whom we share a deep bond, the chosen approach to its artistic expression, both frank and sophisticated, infuses the space with an unexpected poetic freshness.
Blending the alphabet with the exceptional craftsmanship of Maison Lesage, the vibrant colours and ethereal quality of white organza, this joyful mosaic resembles our lively conversations. The exchanges with Hubert Barrère are a journey on its own, leading from one question to a quotation, from one image to a book to consult, all the way to a shared sense of excitement. I recall with affection the premises of this adventure, on a nocturnal evening at the Louvre Museum, where as we strolled among the artworks, our laughter and discoveries were already weaving this beautiful collaboration. The scattered loose pages, as if carried by a breeze, elevate the vision I had of ‘le miroir des cultures’ with their sentimental colours. One must hear Hubert speak of ‘Métis’ and ‘l’Esprit’, words he whispered before embroidering them, to dream furthermore about the mystique of our Mediterranean”.

AAA × Studio MTX:
The “Return from the Market” Tent

The canopy designed by Aline Asmar d’Amman in collaboration with Studio MTX uses the unique codes of the studio’s “window panels,” diverting them from the walls to the ceiling to create a drapery effect. The original idea of suspending the panels like a folded ribbon, from the ceiling, connects this microarchitecture to the spirit of the place, inviting the airy atmosphere of the nearby market inside the building.
A nod to the liveliness of the neighbourhood and the generosity of the interior architecture festival, open to all, and bringing together the large family of Design Parade in Toulon, this installation on the landing creates a moment of pause to prepare for entering the world of the various exhibitions.

Quote by AAA about the collaboration with Studio MTX:

“Entering the world of architectural embroideries by Studio MTX is an adult architect’s dream. Everything is possible because the playground extends beyond the technical skills of these exceptional workshops; it is fueled by exquisite conversations with Mathieu Bassée and his team. Before tackling the idea of the canopy that unfurls a continuous visual ribbon from the wall to the sky of the staircase landing, based on the house’s unique signature ’window panels,’ we spent hours discussing the ‘mobile des métiers’ which involves another collaboration with the studio. It was around the table with Cécile Léal and Mathieu Bassée that the technical solutions for this poetic and complex object were found. Collective work sessions are the most exciting part of a collaboration. From a sketch to a personal anecdote, surrounded by the sublime creations of the highly sophisticated studio, unexpected ideas emerged, gracefully and clearly solving numerous structural and weight equations. I look forward to returning to the workshops for many projects to develop and to relish the spirit of conversations that push the boundaries of interior architecture by magnifying spaces”.

AAA × CHANEL’s Fashion Métiers d’art, 19M:
‘Le Mobile des Métiers’ (The Mobile of Crafts)

Lemarié and Lognon, Goossens, Lesage (Hubert Barrère), Massaro, Atelier Montex, Studio MTX, Paloma, Maison Michel
Developed in collaboration with Atelier François Pouenat, ropes provided by Houlès trimmings:

Conceived by Aline Asmar d’Amman as a giant dream catcher, the suspended object with eight tentacular branches balances itself around its hemp and hammered metal stems, unveiling at each end, the delicate creations of CHANEL’s Fashion Métiers d’art, 19M. Inspired by Cocteau, “I don’t know what this object is or how it presents itself, but I love that it exists and makes me dream,” this object reflects the ecstatic act of creation fueled by a thousand and one white nights.
This exclusive object designed by Aline Asmar d’Amman is developed in collaboration with Atelier François Pouenat. All objects suspended from the “Mobile of Crafts” have been specially created by CHANEL’s Fashion Métiers d’art, 19M: Lemarié and Lognon, Goossens, Lesage (Hubert Barrère), Massaro, Atelier Montex, Studio MTX, Paloma, Maison Michel.

The structure, suspension, and counterweight are realized by Atelier François Pouenat; the ropes are provided by Houlès trimmings

Other Collaborations:

Collaboration with Atelier François Pouenat:

• The Dark Ribbons Desk: a folded and patinated metal desk, designed by AAA as a counterpoint to Maria Pergay’s Iconic Aluminum Pouf, an androgynous version with taut lines. Realized in partnership with Atelier François Pouenat.
• The JANJOEL Fractal Mirror: a sculptural quadriptych with polished mirror stainless steel, apparent welds, and cut facets, designed by Aline Asmar d’Amman in response to the polyhedral mirror by Jan and Joel Martel for the Viscount of Noailles. Realized in partnership with Atelier François Pouenat.
• The Mobile of Crafts: see above *

Collaboration with Ateliers Maleville:

• Lidia: a cylindrical carved oak liqueur cabinet, patinated, polished stainless steel, and cold metalization. Conceived by AAA, realised in partnership with Atelier Maleville.
• The Podium of the Bath Area: conceived by AAA, realised in partnership with Atelier Maleville.

Collaboration with Ateliers Prométhée:

• The plaster casts in the bath area derived from original antique moulds, with proportions and assemblies reimagined in a contemporary design.

Collaboration with Delisle:

• Nirris: The luminaries of the Ancien Evêché de Toulon’s Staircase:
  Venetian glass luminaires, alabaster spheres, and wrought iron staircase held by hemp elbows provided by Houlès trimmings. The Ancien Evêché de Toulon’s Staircase is filled with Mediterranean sensations. “La Mer” by Ange Leccia, an immersive video work, calls to discover the space inhabited by the sounds of water, an echo of Toulon’s harbour. A boat rope intertwines with forged metal rings and Venetian blown glass lanterns, developed with Maison Delisle and Houlès trimmings. Points of light run along the wall, guiding the way to the exhibitions on the upper floor.
  On the floor, natural material carpets from Codimat Collections dampen echoes and prepare for exploration.

Collaboration with Ateliers Jouffre:

• Georgia : Conceived by AAA, realized in partnership with Ateliers Jouffre.
  A tribute to the sensual femininity and the evocative curves of Georgia O’Keeffe’s abstract paintings, ‘Georgia’ conversation salon features a lounge seating composition of three distinctive circular rotating chairs, with two, three or multiple braided petals.
  Invoking a contemporary Hollywood Glamour spirit, ‘Georgia’ seating arrangement induces a lustful appropriation of space, revisiting the daybed and the traditional decorative ‘conversation salon’ composition with a modern flair.
  An invitation to lie in a cocoon of sensual softness, a fantasy to dive into a conceptual landscape of warmth and love, ‘Georgia’ is a feeling, before a function. Face to face, back-to-back, or brought together in diagonal by an infinite line of braids, the pieces’ curviness gives the ensemble a unique feline and feminine allure.
  Multiple scenarios unfold, allowing playful combinations. A spirited carrousel journey of dreams is induced by the piece’s subtle movement.

Combining a rigorous three-dimensional design to the traditional upholstery excellence of French savoir-faire, a complex shell of multiple structures embraces layers of several density sheets of organic foam, all hand cut and sculpted, achieving an uncompromised design with optimal comfort and an impeccable finish.
The pieces’ voluptuous haute-couture curvy ‘bombé’ is made possible thanks to a highly engineered structure underneath the luscious soft pink mohair, made by Ateliers Jouffre. The backrest petals, all in meticulously interlocking ellipses, give the ensemble a padded gourmand delicacy flavour, a promise of languor and comfort. The intricate round geometric shapes merge with the extra soft and luminous mohair fabric to provide sensorial comfort and visual delight.

Quotes by AAA about the Georgia :

‘‘ I remember being absorbed by the sensory landscapes of Georgia O’Keeffe’s giant abstract flowers, in the first years of adolescence coupled with the discovery of sensuality, through the legendary female artist’s lens.
This souvenir has shaped my creative feelings, in flesh and in color, transforming into an emotional escape with endless resonance.
‘Georgia’ conversation salon speaks to the power of a poetic instant, a dive into voluptuous exhilarating emotions, like the beauty of female curves amplified by movement. ’’

Collaboration with Laboratorio Morseletto:

• For the realization of the collection of furniture in “literary concrete” and the “stone cloud” tables from AAA’s “Memory of Stones” collection.
  Collaboration with Maison Pierre Frey:
• For the supply of all fabrics in the exhibition.
  Collaboration with Codimat:
• For the supply of all carpets in the exhibition.
  Collaboration with Apsara:
• For the realization of the “Mirror of Cultures” and the installation of the entrance luminaire designed in collaboration with Maisons Lemarié and Lognon.
  Collaboration with Ateliers Jouffre:
• For the upholstery of Aline Asmar d’Amman ‘Georgia’ armchairs, made in special colours for the exhibition.

Collaboration with Atelier Philippe Coudray:

• For the realization of curtains designed in collaboration with Maison Lemarié and Lognon workshops.
  Collaboration with Punto Seta:
• For fabric printing for the bedroom curtains.
  Collaboration with Alexis Liger:
• For the on-site making of the bedroom curtains.

Contemporary Art: myths and metamorphosis
Contemporary art, serving as a powerful amplifier of resonances, permeates the atmosphere. The artistic curation, entrusted to Docent and its founder Hélène Nguyen-Ban by Aline Asmar d’Amman, fosters an unprecedented dialogue between interior architecture and artistic creation, surpassing conventional boundaries and surpassing expectations. This interplay enhances the feelings of exploration and escapism. The varied creative realms of the showcased artists, combined with the architectural choices, amplify the emotions and profound experiences felt by the audience.
Docent’s curatorial choices adorn each exhibition space, crafting an enchanting journey steeped in dreams and mythologies. The observer’s gaze is captivated by the unveiled metamorphoses showcased in Bianca Bondi’s vitrines, the sublime remnants of Théo Mercier, the sensual drawings of Vidya Gastaldon, the illustrated creatures by Shuo Hao, the devoured ceramics by Caroline Achaintre, and the multifaceted work of Richard Fauguet with seashell eyes. Each of these selected artworks appears to have emerged from the mythical shores of a sea, contributing to the exhibition’s overarching theme of “Love, Women and the Sea”.

Hélène Nguyen-Ban, the founder of Docent, says:
“With Docent, my goal was to recreate the nuanced nature of human aesthetic judgement while expanding the scope of its practical application. The recommendation algorithms we have developed on our digital platform possess deep insight into the intricacies of the artists’ practices that we present. This facilitates the alignment of personal taste, vision, or desire with the corresponding artworks. Our advanced algorithms have successfully integrated the overarching themes that permeate Aline Asmar d’Amman’s envisioned exhibition with the diverse practices of contemporary artists. The showcased works appear to converge into a unified narrative, as if the sea itself had witnessed their genesis”.

About Docent:
Docent is the first AI-powered mobile application to offer a fully-personalized experience for discovering, accessing, and collecting contemporary masterpieces. The artists featured on Docent originate from globally recognized galleries esteemed for their quality and diverse programming. Driven by the fervour of its founder, Hélène Nguyen-Ban, Docent harnesses technological prowess to expand the realm of possibilities and eliminate the myriad biases that restrict the exploration potential within the vast ecosystem of contemporary art. By combining artistic expertise with cutting-edge scientific recommendation methodologies, the application empowers individuals to discover artworks that resonate with their sensibilities.

Avec la participation des galeries partenaires de DOCENT
Galerie Mor Charpentier Galerie Derouillon Galerie Art : Concept Galerie Jousse Entreprise

Et l’aimable participation de
La Galerie Sfeir Semler for the Leporellos artworks by Etel Adnan