Concours Mode

39th International Festival of Fashion, Photography and Accessories - Hyères
From 10th to 13th of October, 2024

Organized and produced by the villa Noailles association


Sign up and submit your dossier : December 12, 2023


The Hyères Festival promotes young artists in the fields of fashion, photography and accessories.

Each year, the festival organises three competitions as well as exhibitions, conferences and panels, held at the villa Noailles and in the city Hyères. These competitions highlight ten fashion designers, ten photographers and ten accessories designers, who are selected by a jury of experts of each profession. The selected artists’ creations are presented through a catwalk show for the fashion competition, a group exhibition for the photography competition, a group exhibition and a video for the accessories. Over the four days of the festival, the selected young artists individually present their first collection through a day spent with the members of the jury, a showroom and then during a catwalk show open to members of the fashion world and the public of the Festival, which is coordinated under the artistic direction of Maida Gregori-Boina.

Numerous talents revealed by the past of the festival’s fashion competition have since become essential names in the world of fashion: Viktor & Rolf, Jamin Puech, Karine Arabian, Sami Tillouche, Gaspard Yurkievich, Felipe Oliveira Baptista, Sébastien Meunier, Christian Wijnants, Richard René, Swash, Anthony Vaccarello, Julien Dossena, Jean-Paul Lespagnard, Cunnington & Sanderson, Mareunrol’s, Yiqing Yin, Léa Peckre, Steven Tai, Satu Maaranen, Kenta Matsushige, Annelie Schubert, Wataru Tominaga, Vanessa Schindler, Rushemy Botter et Lisi Herrebrugh, Christoph Rumpf, Tom Van der Borght, Ifeanyi Okwuadi, Jenny Hytönen, Igor Dieryck…

The Festival’s tight-knit bonds with the fashion industry are one of its major assets: leading fashion companies sponsor all events and awards, and thus mark their engagement towards young talent. Designers that have taken part in the Festival as members of the jury count, to name but a prominent few : Martin Margiela, Hussein Chalayan, Helmut Lang, Jean-Paul Gaultier, Martine Sitbon, John Galliano, Pierre Hardy, Jean Colonna, Azzedine Alaïa, Ann Demeulemeester, Christian Lacroix, Riccardo Tisci, Kris van Assche, Dries van Noten, Raf Simons, Yohji Yamamoto, Felipe Oliveira Baptista, Carol Lim & Humberto Leon, Karl Lagerfeld, Julien Dossena, Bertrand Guyon, Haider Ackermann, Natacha Ramsay-Lev, Jonathan Anderson, Louise Trotter and Glenn Martens…

In order to enter the competition, please adhere to the following steps.

  • The competition is open to all fashion designers at least 18 years old.
  • Individual and duo submissions only are accepted.
  • Only collections for men, women or genderfree may be entered for the competition, no mixed collections.
  • The use of environmentally responsible fabrics or process will be encouraged
  • The Festival supports the ten finalists and will provide means for them to produce their collection of 8 looks (collection of 7 looks + 1 look competing the L’Atelier des Matières Prize):
  • Première Vision Paris, access to exhibitors at Première Vision Paris
  • Atelier Aymeric Le deun, specialist in covered buckles and buttons
  • Puntoseta
  • Supima
  • La Confédération Européenne du Lin et du Chanvre I CELC

We advise you to create an original collection for this competition. The collections that have already been shown will not be favoured.

Register before December 12, 2023
Fill in the form (do not omit any requested information).


Complete your dossier and send it before December 12, 2023
Your dossier MUST consist of the following:

1-A complete outfit from your collection

3-A professional layout of the outfit you’ve already made for this collection: photos of the outfit worn (if possible of the entire collection) if you’ve made it. If you can’t, sketches of the complete collection.

4-7 sketches of 7 outfits

5-A precise description of the show you’d like to do (music, atmosphere, type of model, hair & make-up).

6-A cover letter and CV about your training and activities in the fashion industry only.

7-One page with a list of personalities you’d like to see on the jury (5 people max.)

Sending and return of prototypes and dossiers

You must provide a stamped, self-addressed parcel corresponding in size to your dossier and prototype.)

Possible options:

  • a pre-paid parcel (such as Colissimo or Chronopost for entrants living in France)
  • or a parcel accompanied by a cheque in euros covering the full cost of return postage, made payable to the Villa Noailles
  • or a parcel combined with a bank transfer covering the full cost of return postage:

Association Villa Noailles
International Bank Account Number (IBAN) FR76 4255 9100 0008 0041 3879 136
Bank Identification Code (BIC) CCOPFRPPXXX
the transfer must specify that it is for « MODE 24 »
Eori : FR42237472800026

  • or a pre-paid parcel with a courier * (UPS/DHL/ FEDEX or any other courier who will deliver to the country of origin)

The completed dossier, in its entirety, must be sent postmarked on or before December 12, 2023 to :

Villa Noailles – FIMPAH / Mode39
Laure Grandon
villa Noailles
Montée Noailles
83400 Hyères – France

  • The sender must accept the responsibility for any eventual taxes and customs charges. Do Let us know.
    The villa Noailles will not take the responsibility for any fees incurred and reserves the right to refuse any dossier when this may occur.
  • Any incomplete dossier, sent without the necessary return postage, will neither be considered for the competition, nor returned to the entrant.
  • The festival will not be held responsible for any damage or loss which may occur during either delivery or return.
  • The options described in this regulation are the only to be accepted.



An initial selection will take place at Hyères, in December, 2023. This will be followed by a meeting of the selection committee during the month of January 2024. Entrants whose dossier has been selected by this final jury will be personally informed by phone by the organization.

You must then :

Either make yourself or have made your 7 outfits.
The selected entrants may benefit from the assistance of :

  • Première Vision Paris

  • Puntoseta for the creation of fabrics

  • Supima, cotton producer

  • Atelier Aymeric Le Deun, coated buckles and buttons

  • La Confédération Européenne du Lin et du Chanvre I CELC

  • Create an outfit for L’Atelier des Matières Prize:
    In addition to the 7 silhouettes from your own collection, you will design a silhouette as part of L’Atelier des Matières prize, made from materials provided by the atelier.

-To collaborate with the Métiers d’Art as part of the Prix le19M des Métiers d’art.
Each finalist will be assigned an Metier d’Art with which he will have to think and create in part or in whole one of the silhouettes in collection.

Be present in Paris from february 5 to 9, 2024 included, in order to participate at the Premiere Vision Paris Event.
Be present in Hyères for 12 days during the festival period. Accommodation and catering costs will be covered by the festival.

Reminder of 2024 Fashion prizes

(the list of prices and grants is not definitive and may change)

Four prizes will be awarded by the jury:

The Grand Prix of the jury Première Vision :

  • a grant of 20,000 euros offered by Première Vision and a high level of visibility during a Première Vision Paris event in 2025.
  • a collaborative project with the Métiers d’art, worth up to 20,000 euros.- the conception of a capsule collection that embodies the Galeries Lafayette’s values of inclusivity and diversity in the fashion world
  • an allocation of fabrics and dedicated support from Alliance for European Flax-Linen & Hemp to create one or several silhouettes to help the winner of the GrandPrix du Jury Première Vision in the development of the marketing of his future collection.- ICICLE will invite the winner of the Grand Prix of the Jury Premiere Vision tocreate a capsule collection.
  • Madame Figaro, media partner, will offer visibility and an editorial to the GrandPrix of the Jury’s Première Vision Jury’s Grand Prize winner.
  • Sterling International will grant the Grand Prize of the jury Première Vision Winnerwith a 1-year mentorship to advise and counsel the Talent for career pathing

The le19M Métiers d’art Prize:
The vocation of the le19M Métiers d’art Prize is to reward the best collaboration between the ten finalists and ten of the Houses belonging to Métiers d’art. Paloma, Montex, Goossens, Lognon, Lesage, Lemarié, Maison Michel, Ateliers de Verneuil-en-Halatte, Causse and Desrues.
The winner, chosen by the Fashion jury, will receive a grant of 20,000 euros to make a new creative project that will be unveiled next year, at the 39th edition of the festival.

L’Atelier des Matières prize
The first ever L’Atelier des Matières prize will be awarded to one of the ten Fashion prize finalists for the creation of a silhouette made from materials provided by the atelier. The designs created by the ten finalists will be presented in two dedicated shows and in the festival showrooms.
A selection of fabrics and leathers worth 10,000€ from L’Atelier des Matières will be made available to the winner

Mercedes-Benz Sustainability Prize:
Following the inaugural award in 2021, the Mercedes-Benz Sustainability Prize marks the brand’s ambition to drive responsible luxury forward. Launched together with the brand’s partner Fashion Open Studio, the prize bolsters Mercedes-Benz’ continued support of the next generation of international design talent at the festival. Selected by the official Festival Hyères Fashion Jury, the finalist who best incorporates the learnings into their collections, will be announced during the Festival Hyères Award Ceremony. The winner will be awarded a 20,000 euros grant by Mercedes-Benz.


Others grants

  • As official partner of the Hyères Festival, SUPIMA will lend its support to this year’s finalists of the “fashion” section contest with a donation of SUPIMA cottons. All finalists using SUPIMA cotton will have one of those looks presented at the SUPIMA DESIGN LAB in October in Paris.

-Puntoseta offers to all awarded designers an original printed fabric.

-Premiere Classe will host the Festival’s “Formers” in a dedicated showroom during Paris Fashion Week, offering them a prime showcase for their business development.

-L’atelier Aymeric Le Deun, specialist in buttons and fabric or leather covered fashion accessories, supports the finalists by offering them the production of buttons for their collections. offers to all the award winners the pictures of their first fashion show.

-Sterling International partners with the Hyeres Festival to coach the Fashion Competition Finalists prior to the Festival with a follow-up meeting after the event.

Other special mentions could be awarded by the fashion jury.

Please note
All the selected designers commit themselves to follow and respect the programme (any modification may be made by simple decision of the organisers).
The decisions of the jury, made at the time of the selection and during the Festival are final.
The laureate will be required to give up a complete set of their collection for the Festival’s archives.
The winners agree to have a model from each capsule collection they create with Icicle and Galeries Lafayette show at the following year’s fashion show.
Laureates and selected competitors competing in Hyères must keep the Festival informed of collaborations with Festival partners or with competitors of Festival partners within 2 years of the date of the Festival.
The collaborations mentioned above are subject to change.
Other collaborations, not yet determined, with partners of the Festival are likely to be created…

Organisation / Production

Villa Noailles
Métropole Toulon Provence Méditerranée
Villa Noailles BP 70176
83405 HYERES Cedex
T. +33 (0)4 98 08 01 98

Fondateur et directeur général
Jean-Pierre Blanc

Direction artistique des défilés
Maida Gregori-Boina

Renseignements, coordination du concours mode
Laure Grandon

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