37th international festival of fashion, photography and accessories - Hyères
from 13 October to 27 November 2022The 37th edition of the International festival of fashion, Photography and accessories, Hyères, will take place between Thursday 13th and Sunday 16th October 2022 at the villa Noailles. The exhibitions will be open to the public until November 27, 2022. Jean-Pierre Blanc is both the founder and the director of the festival which will be presided over by Pascale Mussard.
Since 1986, the festival has promoted and supported young international fashion design, since 1997 a competition has also existed for emerging photographers and this year, since 2016, a competition will also recognise young fashion accessory designers. The festival is acknowledged as the oldest fashion competition aimed at young professionals.
Several prizes are awarded to the competing designers thanks to grants provided by the festival’s partners who commit, together with the festival, to provide long term support. Practical assistance is provided right from the selection stage as well as during a period of two years in various different domains : financing, production, workmanship, materials, production, legal, media, exhibitions, workshops and residencies.
Once again in 2021, the faithful partners of the Festival are committed to support the next generation of designers : CHANEL, le19M, Première Vision, LVMH, Hermès, Mercedes-Benz, American Vintage,
la Fédération de la Haute Couture et de la Mode, le Défi, Galeries Lafayette, l’Atelier des Matières, Mercedes-Benz…
Construction work in the centre of Hyères, please follow these directions to get to the Villa Noailles - 37th International Fashion of Festival, Photography and Accessories:
L’ATELIER DES MATIÈRES
In 2022, L’Atelier des Matières became a partner of the International Festival of Fashion, Photography and Fashion Accessories in Hyères for its 37th edition.
The first ever L’Atelier des Matières prize will be awarded to one of the ten Fashion prize finalists for the creation of a silhouette made from materials provided by the atelier. The designs created by the ten finalists will be presented in two dedicated shows and in the festival showrooms.
A selection of fabrics and leathers worth €10,000 from L’Atelier des Matières will be made available to the winner.
GALERIES LAFAYETTE
As partner since 2007 to the International Fashion Festival hosted at the villa Noailles art centre, Galeries Lafayette is proud and honored to strengthen
its support by sponsoring the “Première Vision” top jury award for the first time.
The prize winner will be invited by Galeries Lafayette to create a capsule collection that embodies the department store’s values of inclusivity and diversity in the fashion world.
Through this collaboration, Galeries Lafayette is reiterating its long-standing commitment to promoting young designers by offering them the resources to produce and market their creations as widely as possible.
CONFEDERATION EUROPÉENNE DU LIN ET DU CHANVRE | CELC
The European Confederation of Flax & Hemp I CELC is joining the International Festival of Fashion, Photography and Accessories of Hyères for the first time as an official partner of the Grand Prix du Jury Première Vision.
European linen combines today all ecological and creative aspirations. The versatility of this plant fibre and its ability to combine new aesthetic possibilities with more responsible practices now opens up the field of possibilities in terms of creativity.
It is to encourage these values of differentiation and enable the development of eco-responsible collections that CELC supports the winners of the Grand Prix duJury Première Vision. Facilitating access to European linen textile innovations, supporting the finalists as closely as possible in their linen sourcing and providing a supply of fabrics for the creation of their collections, is the commitment of CELC in this 3-year partnership.
ICICLE
As an official partner, ICICLE will invite the winner of the Grand Prize of the Jury Première Vision to create a capsule collection for ICICLE, benefitting from Icicle’s product team’s know-how in sourcing the best natural materials and manufacturing quality products. This collection will be created working with one of the iconic product lines of ICICLE which best supports its values of responsible fashion creation. Promotion of the collection will be organised with the ICICLE team in collaboration with the designer.
The collection will be showcased at the Festival in 2023 and distributed in ICICLE`s retail network worldwide.
INSTAGRAM
For the first time, Instagram joins as an official partner the International Festival of Fashion, Photography and Fashion Accessories of Hyères.
Since its creation, Instagram has been able to establish itself as the indisputable platform for the Fashion industry, in particular by supporting emerging Fashion designers since the very beginning. In order to renew its commitment to support the next generation of talents, the global platform Instagram is proud to join the Festival and its prestigious Sponsors.
Young and independent brands often have a community amongst the most passionate and committed because they are carrying societal messages and are leading conversations that are relevant for the young generations. Therefore, to guide and encourage these values of independence and differentiation, Instagram will support as a Mentor Laureates of each Award.
This Mentoring will allow Laureates to better understand and use the different features of Instagram and more largely of the other Meta applications.
BOTTEGA VENETA
Rooted in Italian culture yet maintaining a truly global outlook, Bottega Veneta has chosen to partner with the Festival de Hyères for the first time this year. With the Bottega Veneta grant, the House aims to support creativity in all its forms and will award the winner of the Photography Grand Prix the opportunity to collaborate on one of their campaigns.
SHERIFF PROJECTS & KITTEN
Operating as a Creative Tech Production House, SHERIFF PROJECTS provides services such as Digital Capture, Post Production, Fine Art services, Gallery, studio set-up Consulting, E-commerce Production, Studios rental and groundbreaking innovative technologies in order to help established and emerging brands to produce content with the highest standards in the Fashion, Beauty and Luxury industries.
KITTEN is a production and content creation agency in the luxury, fashion and beauty industry. KITTEN is present in Paris, Valencia and Milan.
Accreditations are closed, for any request, please contact the accreditation office at Villa Noailles.
Thursday from 10am to 7:30pm.
Friday & Saturday from 10am to 7pm.
The whole cultural programme is free and accessible to all without booking, except the 21st International fashion encounters (for accredited festival participants only).
Musical creation on the occasion of the centenary of the Villa Noailles
« Ressusciter la rose » A musical tribute to the life, work and memory of Marie-Laure and Charles de Noailles, based on an original idea by Jean-Pierre Blanc.
Musical proposal in three acts by
Vincent Huguet, stage direction
Raphaël Lucas, composition
Simon Johannin, libretto
Cast
Marie-Laure de Noailles : Jeanne Gérard et Camelia Jordana / Charles de Noailles : Bastien Rimondi
with the participation of Wonsembe Vivien Dumoutiers, Rémi Girard, Akuma Zenati et Daniel Dorel Suciu, dance and acrobatics
and Pauline Cheviller for a reading of poems by Marie-Laure de Noailles
Patrick Bouchain, scenography
Jacques Merle, drawings and costumes
Manon Daviet, set design
Production : villa Noailles, in partnership with the Toulon Provence Méditerranée Opera With the generous support of Aline Foriel-Destezet
Performances
Nick Coutsier
Pierre Eon
Dovydas Strimaitis
Hanna-May Porlon
Lucrezia Nardone
Performances - Dj set
La Famille Maraboutage
Maryam Kaba, Le lion, Scrap coco, Crevette coups-de-poing, Danny Dino, Sun, Mahelys, MK, Scorpio queen, Toopiti
Workshops
Claire Iseppi / Atelier Montex / American Vintage
Documentary film by Karim Zeriahen on Marie-Laure de Noailles
« La grâce, le mérite et la liberté »
Book signing
Simon Johannin
Jean Pascal Hesse
Paul Rousteau
Céline Cabourg and Mathilde Berthier
Didier Lestrade
Dominique Nabokov
Maï Lucas
Marc Turlan
Sami Nouri
21st « Rencontres Internationales de La Mode »
In partnership with the Fédération de la Haute Couture et de la Mode with the support of the Defi and the participation of Givaudan
Saturday October 15th
For accredited festival participants only
10:30 am
Metavers: Technological innovations and new models
Round table led by Karine Vergniol
Villa Noailles, Tente Pinède
Speakers:
François Bourdoncle, Artist and Academician of Technologies
Grégory Boutté, Chief Digital & Client Officier, Kering
Clara Cornet, Head of Strategic Fashion & Beauty partnership, Instagram
Michaël Jais, CEO & Cofounder, Launchmetrics
Andreas Kaplan, Professor, ESCP Business School0
2:00 pm
Web3.0: what rules for this new world?
Round table led by Karine Vergniol
Villa Noailles, Tente Pinède
Speakers:
Vincent Fauchoux, Partner Lawyer and Co-manager, DDG
Isabelle Franchet, Director Legal Affairs, Givenchy
Ines Leonarduzzi, President and Cofounder, Digital For The PlanetFrédéric Montagnon, Entrepreneur & Cofounder, Arianee
Eric Peters, Deputy Head of Unit, DG Connect, European Commission0
4:00 pm
Virtualization: what opportunities for creation?
Round table by led Karine Vergniol
Villa Noailles, Tente Pinède
Speakers:
Alissa Aulbekova & Paula Selli, Cofounders, Auroboros
Jonathan Belolo, Cofounder, Stage 11
Giovanna Graziosi Casimiro, Head of Metaverse Fashion WeekArnaud Guggenbuhl, Head of Global Marketing Insight & Image, Givaudan
Jean Jauhliac, 3D Designer
Raphaël Mayol, Creative Director and Cofounder, Cosmic Shelter
Friday October 14th
5pm - Glenn Martens
Glenns Martens in discussion with Robert Williams
6pm - Pierre Debusschere
President of the photography jury and guest of honour, with Jessica Daly - tente pinède, villa Noailles
Saturday October 15th
5.30pm - Aska Yamashita
President of the accessories jury and guest of honour - tente pinède, villa Noailles