FASHION COMPETITION
Click on the images of the finalists to learn more about their collections.
Grand Prix of the Fashion Jury
The Grand Prix of the Fashion Jury consists of:
⏺ a grant of 20,000 euros from CHANEL, for a collaborative project with one or several Maisons d’art resident at le19M,
⏺ an allocation of raw material (European linen) and dedicated support from Alliance for European Flax-Linen & Hemp to create one or several silhouettes.
⏺ Madame Figaro, media partner, will offer visibility and an editorial to the Grand Prix of the Fashion Jury winner.
⏺ The Arrow and Sterling International will grant the winner Grand Prix of the Fashion Jury a 1-year mentorship to advise and counsel them for career pathing.
le19M Métiers d’art Prize
Grand Partner of the International Festival of Fashion, Photography and Accessories – Hyères since 2014, CHANEL reinforces its support of the festival’s activities with the le19M Métiers d’art Prize. Created in 2019, it rewards the best collaboration between the ten finalists of the Fashion Prize and ten of the Maisons d’art and manufactures belonging to the ecosystem of CHANEL: Ateliers de Verneuil-en-Halatte, Causse, Desrues, Goossens, Lemarié, Lesage Intérieurs, Atelier Lognon, Maison Michel, Studio MTX, Massaro, Atelier Montex and Paloma.
The winner, chosen by the Fashion Jury, will receive a grant of 20,000 euros to make a new creative project featuring one or more resident Métiers d’art from le19M.
le19M is a unique place dedicated to the creation and transmission of the fashion and decoration Métiers d’art. Born out of a policy of support for the preservation of savoir-faire initiated in the 1980s by CHANEL, le19M aims to perpetuate and pass on fashion, decoration and design gestures. le19M brings together twelve Maisons and nearly seven hundred artisans and experts, collaborating in the service of the creativity of both French and international brands, large groups as well as independent clients and young generations of designers.
le19M also hosts la Galerie du 19M. This modular space holds high the values of artistic craftsmanship and highlights emerging creative scenes for all audiences with a multidisciplinary, free and fun programme (exhibitions, practical workshops, conferences, educational or cultural events).
L’Atelier des Matières Prize
The L’Atelier des Matières Prize is awarded to one of the ten finalists in the Fashion section for the creation of a silhouette designed using recycled materials. These textiles and leathers, developed by L’Atelier des Matières from end-of-life ready-to-wear and leather goods, are produced in collaboration with partners based in France and Europe.
The finalists’ silhouettes will be showcased during the final fashion show and exhibited in the festival’s showrooms. The winner will receive a selection of deadstock and recycled materials worth €10,000.
Supima Prize
The International Festival of Fashion, Photography and Accessories, Hyères - is pleased to announce the Supima Prize for the 41st anniversary of the festival schedule for October 2026. SUPIMA has been a partner since 2018.
The Supima prize will be awarded to one of ten finalists, who best demonstrate the use of SUPIMA Cotton in their collection. Each finalist will create one piece made from SUPIMA, cotton which will be featured in dedicated fashion shows and exhibited in the festival’s showrooms.
The winner will receive fabric support in their next collection along with a sponsored trip to New York City to attend
the Supima Design Lab.
For the ninth consecutive year, SUPIMA will present
the winner and finalists at the Supima Design Lab, to be held
in New York City, on November 5th, 2026. Finalists will showcase their made with SUPIMA looks alongside the 2026 Supima
Design Competition finalists, and a group of Leading
International Designers.
Grants
During Paris Fashion Week, Premiere Classe will be hosting the Festival laureates at a dedicated exhibition in March, followed by a sales area in October, offering them a prime showcase as well as specific mentoring for their commercial development.
L’atelier Aymeric Le Deun, specialist in buttons and fabric or leather covered fashion accessories, supports the finalists by offering them the production of buttons for their collections.
Catwalkpictures.com offers all the award winners the pictures of their first fashion show in Paris.
The Arrow et Sterling International partners with the Hyères Festival to coach the Fashion Competition Finalists prior to the Festival with a follow-up meeting after the event.
The Watteau Group will award the Fashion Prize winner a bespoke grant designed to bring their creative vision to life through compelling imagery and storytelling. Valued at €50,000, the grant can be used over the course of one year across the Group’s creative entities.
The winner will benefit from the expertise of 1718 for content production, Le Studio Confidentiel for photography and film shoots, and Fantastic for art direction, scenography, and film production. Through this unique network of creative and production expertise, the Watteau Group aims to enhance the winner’s visibility and support the development of their projects.