Prix Visual Merchandising Chanel 2021

As partner of the International Festival of Interior Design, the Design Parade Toulon, since 2016, the House of CHANEL is renewing its support to the festival for its 5th edition by awarding the Visual Merchandising Prize, established in 2019. This partnership reflects CHANEL’s ongoing and unrelenting commitment to creation.
The 10 finalists of the 5th edition of the interior design competition made a model of a window display project linked to the theme of the Mediterranean, presenting an object, a decorative motif or an item of furniture inspired by a silhouette from the CHANEL Fashion collections.
These models are to be exhibited in the former Bishop’s Palace in Toulon from June 24th
to October 31st 2021.
The House of CHANEL will award a grant of 20,000 euros to the winner of the Visual Merchandising Prize to complete a creative project to be exhibited at next year’s festival in 2022.

Scénographie KIM HADDOU ET FLORENT DUFOURCQ (PARIS)
LAURÉATS DU GRAND PRIX DESIGN PARADE TOULON VAN CLEEF & ARPELS 2018
VASES DE MATTHIEU COSSÉ, POTERIE RAVEL, AUBAGNE