Kays Masood

Kays Masood
Syria
Jewellery collection
Born in 1995
Graduated from Ecole nationale supérieure des arts visuels de La Cambre
Lives and works in Brussels, Belgium
kaysmass95@gmail.com
IG @kays.mass

All the Hope in the World
Desiring all the hope in the world is not an illusion. Carrying hope begins with seeking inspiration: the way people dress, how they embody their own otherness, the accessories and clothes that personify the signs and clues of their unique expression. A testimony.
Belonging to a minority forces us to reinvent ourselves in the face of the world. Power then lies in our ability to stand out and embody our individuality while invoking memory as proof of reincarnation. On this journey, we seek symbols, personal objects, beacons that guide us to kindred spirits. We all cling to memories: our great-grandmother’s watch, tokens of family and friendship as anchors in our exile.
More than ever, as memories begin to fade, these objects become essential landmarks, reviving the past during chance encounters: a stranger’s necklace on the underground that evokes a long-lost neighbour, a ring that stirs nostalgia for high school years. Objects have the power to weave together the fragments of our existence.
Working with familiar but disrupted formats, the collection plays with memory and conceives new ways of inhabiting the self. The intertwined themes of loss, nostalgia, alienation and hope are personified in the symbol of jewellery set on emptiness.
All the Hope in the World is a collection of seven pieces of jewellery that draws inspiration from the past to speculate on the future. It explores how nostalgia shapes our identity-ies and influences our understanding of ourselves and our sense of belonging. The emotional ties we form with objects and the world we create are revisited from a rebellious perspective.