20+10 Génération(s) Design Parade

This year marks the 20th anniversary of the Design Parade for product
design and the 10th anniversary of the interior design award. Conceived
and organized by Villa Noailles, a contemporary art center located in Hyères
within Robert Mallet-Stevens’ modernist building, the Design Parade is part
of a broader program supporting emerging talent, alongside fashion and
photography.

Initiated by Jean-Pierre Blanc, this project was conceived as a space for
emerging talent. Each year, young designers from diverse backgrounds
present work still in progress at a decisive moment in their careers.

This exhibition emerged from a carte blanche. I am drawn to this transitional
moment: when a project moves beyond the confines of school or research to
be viewed, discussed, and confronted with other perspectives. It is often at this
stage that things take shape, transform, and take an unexpected direction.

Over the years, the Design Parade has built an international reputation that
stems as much from the quality of the projects presented as from the attention
given to their creators. The jury chairs, leading figures in design, do more than
just judge: they support, advise, and sometimes extend this dialogue over time.
This dimension of knowledge transfer—almost like mentoring—is at the heart
of the project.

Through material research, technical experimentation, socially conscious
approaches, and forward-looking initiatives, the projects gathered here reflect
the diversity and vitality of contemporary design.

For the past ten years, the interior architecture prize has explored the question
“how to live in the Mediterranean?” The proposals that emerge from this inquiry
reinvent uses and spaces, where function blends with a form of poetry, both in
design and in the choice of materials.

These experiments give rise to concrete outcomes: collaborations with
galleries, publishing houses, or brands; residencies at institutions such as
CIRVA in Marseille or the Manufacture nationale de Sèvres. Little by little,
a network is taking shape, connecting different generations and shaping a
constantly evolving landscape.

20 + 10 Generation(s) Design Parade invites visitors, through some fifty*
objects and works, as well as two interior design projects, to view the festival in
a new light: as a space for learning, circulation, and continuous transformation.
A place where projects