FASHION COMPETITION

Click on the images of the finalists to learn more about their collections.
Illustration credits: Obou Gbais

GRAND PRIX OF THE FASHION JURY
The Grand Prix of the Fashion Jury consists of:

• a grant of 20,000 euros from CHANEL, for a collaborative project with one or several Maisons d’art resident at le19M.
• an allocation of raw material (European linen) and dedicated support from Alliance for European Flax-Linen & Hemp to create one or several silhouettes.
• Madame Figaro, media partner, will offer visibility and an editorial to the Grand Prix of the Fashion Jury winner.
• Sterling International will grant the Grand Prix of the Fashion Jury winner with a 1-year mentorship to advise and counsel them for career pathing.

le19M MÉTIERS D’ART PRIZE
Grand Partner of the International Festival of Fashion, Photography and Accessories – Hyères since 2014, CHANEL reinforces its support of the festival’s activities with the le19M Métiers d’art Prize. Created in 2019, it rewards the best collaboration between the ten finalists of the Fashion Prize and ten of the Maisons d’art and manufactures belonging to the ecosystem of CHANEL and le19M: Ateliers de Verneuil-en Halatte, Causse, Desrues, Goossens, Lemarié, Lesage, Atelier Lognon, Maison Michel, Atelier Montex and Paloma.

le19M is a unique place dedicated to the creation and transmission of the fashion and decoration Métiers d’art. Born out of a policy of support for the preservation of savoir-faire initiated in the 1980s by CHANEL, le19M aims to perpetuate and pass on fashion, decoration and design gestures. le19M brings together twelve Maisons and nearly seven hundred artisans and experts, collaborating in the service of the creativity of both French and international brands, large groups as well as independent clients and young generations of designers.

le19M also hosts la Galerie du 19M. This modular space holds high the values of artistic craftsmanship and highlights emerging creative scenes for all audiences with a multidisciplinary, free and fun programme (exhibitions, practical workshops, conferences, educational or cultural events).

L’ATELIER DES MATIÈRES PRIZE
For the fourth year running, L’Atelier des Matières is a partner of the International festival of fashion, photography and accessories – Hyères, which celebrates its 40th edition in 2025.
This year, the prize will distinguish one of the ten finalists in the Fashion section for their creation crafted from the provided dormant and recycled materials.

All the finalist designs will be showcased in dedicated fashion shows and exhibited in the festival’s showrooms. The winner will receive a selection of dormant and recycled materials valued at 10,000 euros.

SUPIMA PRIZE
The International Festival of Fashion, Photography and Accessories – Hyères is pleased to announce the creation of the SUPIMA prize for the festival’s 40th anniversary, scheduled for October 2025. SUPIMA has been a partner since 2018.

The SUPIMA Prize will be awarded to one of the ten finalists who demonstrates the best use of SUPIMA cotton in their collection. Each finalist will create a piece using SUPIMA cotton, which will be showcased in the festival’s runway shows and exhibited in the showroom.

The winner will receive fabric support for their next collection as well as a trip to **New York to attend the Supima Design Lab.

For the eighth consecutive year, SUPIMA will present the winner and finalists at the Supima Design Lab, which will take place in New York in November 2025. The finalists will showcase their SUPIMA creations alongside the finalists of the 2025 Supima Design Competition and a group of leading international designers.

FASHION GRANTS

• Icicle, partner of the Festival d’Hyères, is renewing its support again this year, offering one of the finalists in the fashion competition the chance to develop a capsule collection.
• During Paris Fashion Week, Première Classe will be hosting the Festival Formers at a dedicated exhibition in March, followed by a sales area in October, offering them a prime showcase as well as specific mentoring for their commercial development.
• L’atelier Aymeric Le Deun, specialist in buttons and fabric or leather covered fashion accessories, supports the finalists by offering them the production of buttons for their collections.
• Catwalkpictures.com offers to all the award winners the pictures of their first fashion show in Paris.
• Sterling International partners with the Hyeres Festival to coach the Fashion Competition Finalists prior to the Festival with a follow-up meeting after the event.