Design Parade Toulon, 8^e Festival International d’Architecture d’Intérieur

COMPETITIONS

Several prizes are awarded to the competing designers thanks to grants provided by the festival’s partners who commit, together with the festival, to provide long term support: Sèvres – Manufacture et Musée nationaux, , Centre international de recherche sur le verre et les arts plastiques (Cirva) and Tectona for Hyères, Van Cleef & Arpels, CHANEL, le19M, Mobilier national and the Fondation Carmignac for Toulon.
Practical assistance is provided right from the selection stage as well as during a period of two years in various different domains: financing, production, craft, materials, production, legal, media, exhibitions, workshops and residencies.

MARION MAILAENDER - PRÉSIDENTE DU JURY DESIGN PARADE TOULON 2024

After training at the École Boulle, this native of Marseille launched her interior architecture and design agency in 2004. Since then, she has created objects, scenographies, and undertaken residential, hotel, and commercial projects. Her boldness and eye have already captivated numerous creative personalities such as Amélie Pichard, Sophie Calle, and Colombian designer Esteban Cortazar, who have entrusted her with unique projects.

INTUITIVE
Operating on instinct, Marion blends genres and eras, often pushing the boundaries of good taste with projects that echo the 80s and 90s. Once the plans and volumes are in place, Marion establishes a crucial dialogue with her clients to reveal their personalities through the selection of furniture, materials, and decoration, guiding them toward a certain idea of modernity. Projects entrusted to the agency arise from encounters and are extremely diverse, allowing Marion to question herself
with each new adventure, materializing desires and needs that are continually renewed. From rethinking the home-studio for Sophie Calle to co-designing a cinematically erotic boutique in the heart of Paris with Amélie Pichard, and creating a complete holiday identity for the Tuba hotel in Marseille on the shores of the Mediterranean, Marion takes her clients where they never imagined going.

DESIGNER
Her boldness, attention to detail, and mastery of materials shine when she shifts her focus to the scale of the object. Her free spirit and humor allow her to surpass the boundaries of eras, skillfully handling references. She pays tribute to the Italian design master Gio Ponti by reinterpreting his Superleggera in an unwieldy bronze version. She also incorporates everyday objects like windshields into our interiors as sculptural mirrors. She assembles rejected material samples from her clients,
creating “Samples Vases” from marble and terrazzo with the appearance of handbags. Marion Mailaender uses everyday details in her objects that may seem trivial but constitute the foundation of a memory to be reactivated. Started 10 years ago, her series “Architecture à emporter” questions our relationship to space, offering a tender look at what she calls moments of architecture. The result is lamps made from plasterboard, visible screws, cheap spots, and switches, freezing the suspended and poetic time of construction into desirable objects. She appropriates codes from culture, fashion, customs, popular forms, and combines them to create hybrid, poetic, evocative, and highly narrative objects. Repair, assembly, transformation, addition and subtraction, the use of leftovers from artisans are at the heart of her approach.

INSPIRED
Embodying a certain idea of the new French scene, Marion draws strength from her references and the artists around her. It is not uncommon to find pieces from her favorite designers, such as Mario Botta or Ettore Sottsass, mixed with pieces from young designers and vintage finds she discovers everywhere. 80s design coexists with works by her artist, photographer, and designer friends in exhibitions that she occasionally organizes in her studio.

DESIGN PARADE TOULON PRIZES

GRAND PRIX DESIGN PARADE TOULON VAN CLEEF & ARPELS

Throughout its history, Van Cleef & Arpels has consistently expressed its attachment to the values of creation, sharing and transmission. This unceasing commitment is expressed in particular through the support given to the creative talents of today and tomorrow.

For the 8th consecutive year, the Maison is pleased to present the Grand Prix
Design Parade Toulon Van Cleef & Arpels, awarded to one of the projects
exhibited at the interior design festival.

The Grand Prix Design Parade Toulon Van Cleef & Arpels consists of:

• a grant of 5.000 euros offered by Van Cleef & Arpels.
• the opportunity to collaborate with Delisle and create an exceptional piece
  worth 10.000 euros.
• the development of a Codimat creative project in the world of decorative
  flooring that will be included in the Maison’s collections.
• a support in image consulting and press relations by Perrier / Giroire
  Communication agency during one year to the winner of the 8th Design
  Parade Toulon.
• a two-week research residency to the value of 10.000 euros in Atelier
  Mériguet-Carrère Parisian workshops on the theme: Colors of the past &
  Colors of the future.
• the creation of a piece to the value of 10.000 euros with the workshop
  François Pouenat.
• A research residency and the development and creation of a prototype in
  the workshop Relax Factory.
• the participation at the competition as jury member and a personal
  exhibition in Toulon, during Design Parade 9, in summer 2025.

VISUAL MERCHANDISING PRIZE AWARDED BY CHANEL

As a partner of the International Festival of Interior Design, Design Parade Toulon, since 2016, CHANEL is renewing its support to the festival for its 8th edition by awarding the Visual Merchandising Prize.

Established in 2019, this prize reflects CHANEL’s ongoing and unrelenting commitment to creation. The ten finalists of the interior design competition will make a model of a window display project linked to the theme of the Mediterranean. By presenting objects, a decorative motif and furnishings inspired by silhouettes selected from the CHANEL Fashion collections, the finalists will establish a creative dialogue between fashion and design within a contemporary scenography.

In 2024, the Maison d’art Lesage – which specialises in embroidery and weaving – celebrates its centenary. To mark the occasion, the finalists have been invited to showcase the House’s exceptional savoir-faire by appropriating the codes of embroidery, weaving and interior design.

These models will be exhibited in Toulon’s Ancien Évêché (former Bishop’s Palace) until autumn 2024. The House of CHANEL will offer the winner of the Visual Merchandising Prize the opportunity to complete a creative project up to 20,000 euros, in collaboration with one or several Maisons d’art resident at le19M, to be exhibited at next year’s festival, in 2025.

PRIX MOBILIER NATIONAL

For the 8th edition of Design Parade Toulon, the Mobilier national joins the villa Noailles for the Prix Mobilier national.
This prize offers to one of the 10 finalists the opportunity to develop a creative project within the ARC (Atelier de Recherche et de Création) of the institution. The prototype created with the Mobilier national will be exhibited the following year with an exhibition imagined by the finalist, with the help and the support of the Mobilier national which mobilizes for this purpose its unique collections in the world and the know-how of its workshops and factories.

DESIGN PARADE TOULON GRANT

Carmignac Foundation, established on the island of Porquerolles since 2018 through the Villa Carmignac dedicated to contemporary art, strengthen its links with the villa Noailles by creating the Fondation Carmignac endowment. One of the winners of the object design (Hyères) or interior architecture competition (Toulon), chosen in agreement with the
Carmignac Foundation and the members of the juries, will be invited during a residency to create an object in line with the philosophy of the place.