Design Parade Toulon - 7th International Festival of Interior Designfrom 22 to 25 June 2023
The 7th edition of Design Parade Toulon will be held from Thursday 22 to Sunday 25 June 2023.
Jean-Pierre Blanc is both the founder and the director of the festival which is presided over by Pascale Mussard.
Created in 2006, with as godmother Andrée Putman, the Design Parade Hyères festival aims to share with the public and the professionals the contemporary creation in the field of design. As major point, the competition presents ten young designers every year offering them a unique visibility and support. The festival is also a moment of sharing, encounters and discoveries.
Ten year after its older festival, launched in 2016, with as godfather Ronan and Erwan Bouroullec, Design Parade Toulon follows the same goals. Devoted to interior design, it is the first competition and festival of its kind in France.
In 2019, the Centre Pompidou signs a plurianual agreement with the Métropole Toulon Provence Méditerranée to show the national collections of design in Toulon and is joined in 2023 by the MAD, the CNAP and the Mobiler national…
Henceforth, each summer, the villa Noailles organises Design Parade in two events: the first in Toulon, for interior design, and the second at Hyères, for design. Design Parade will allow, over an extended weekend, for the fullest view of the decorative arts in contemporary design. The festival is also an opportunity to discover the heritage of these two neighbouring towns, which both offer an expression of the architectural and decorative wealth of the Métropole and Var region.
Several prizes are awarded to the competing designers thanks to grants provided by the festival’s partners who commit, together with the festival, to provide long term support: the Manufacture de Sèvres, CIRVA in Marseille, Tectona for Hyères, Van Cleef & Arpels, CHANEL, le19M, Mobilier national and the Fondation Carmignac for Toulon. Practical assistance is provided right from the selection stage as well as during a period of two years in various different domains: financing, production, craft, materials, production, legal, media, exhibitions, workshops and residencies.
ALINE ASMAR D’AMMAN - PRESIDENT OF THE JURY DESIGN PARADE TOULON
Born in Lebanon, Aline Asmar d’Amman is the architect, interior designer and founder behind Culture in Architecture, a design studio based in Beirut and in Paris, committed to bridging cultures while balancing the past and the present. Approaching each project with an evocative and narrative force, Aline Asmar d’Amman constructs an intricate dialogue between the raw and the precious, heritage and modernity, poetry and materiality.
The international firm has been at the helm of several iconic interior projects, including the re-opening of the Hôtel de Crillon in Paris and the renovation of the Eiffel Tower’s gastronomic restaurant Le Jules Verne, while overseeing the renovation of Palazzo Dona Giovannelli, one of Venice’s historical jewels, home to the future Orient Express Hotel. The architect collaborated with design legend Karl Lagerfeld on the Hôtel de Crillon Les Grands Appartements and developed his collection of functional sculptures, Architectures, showcased at the Carpenters Workshop Gallery. More recently, Aline Asmar d’Amman unveiled a series of unique works, The Memory of Stones, a play on salvaged raw stones and graftings. In 2022, she designed the architectural scenography of the Lebanese Pavilion at the Venice Art Biennale and launched her eponymous furniture collection, including the iconic ’Georgia’ conversation salon.
Pursuing cross disciplinary work ranging from interior architecture to art direction and scenography for private and public projects around the world, Aline Asmar d’Amman’s contemporary approach is nurtured by a dedication to savoir-faire and fostering cultural conversations.
DESIGN PARADE TOULON PRIZES
GRAND PRIX DESIGN PARADE TOULON VAN CLEEF & ARPELS
Throughout its history, Van Cleef & Arpels has consistently expressed its attachment to the values of creation, sharing and transmission. This unceasing commitment is expressed in particular through the support given to the creative talents of today and tomorrow.
For the 7th consecutive year, the Maison is pleased to present the Grand Prix Design Parade Toulon Van Cleef & Arpels, awarded to one of the projects exhibited at the interior design festival.
The Grand Prix Design Parade Toulon Van Cleef & Arpels consists of:
- a grant of 5000 euros offered by Van Cleef & Arpels.
- the opportunity to collaborate with Delisle and create an exceptional piece worth €10,000.
- the development of a Codimat creative project in the world of decorative flooring that will be included in the house’s collections.
- a support in image consulting and press relations by David Giroire Communication agency during one year to the winner of the 7th Design Parade Toulon.
- the participation at the competition as jury member and a personal exhibition in Toulon, during Design Parade 7, in summer 2024.
- a two-week residency in Atelier Mériguet Parisian workshops on the theme: Colors of the past / Colors of the future.
- the creation of a piece to the value of 10.000 euros with the workshop François Pouenat.
VISUAL MERCHANDISING PRIZE AWARDED BY CHANEL
As partner of the International Festival of Interior Design, the Design Parade Toulon, since 2016, the House of CHANEL is renewing its support to the festival for its 7th edition by awarding the Visual Merchandising Prize. Established in 2019, this prize reflects CHANEL’s ongoing and unrelenting commitment to creation.
The 10 finalists of the 7th edition of the interior design competition will make a model of a window display project linked to the theme of the Mediterranean, presenting an object, a decorative motif or an item of furniture inspired by a silhouette from the CHANEL Fashion collections.
These models will be exhibited in the former Bishop’s Palace in Toulon until Autumn 2023. The House of CHANEL will award a grant of 20,000 euros to the winner of the Visual Merchandising Prize to complete a creative project in collaboration with one or several Maisons d’art, to be exhibited at next year’s festival in 2024.
PRIX MOBILIER NATIONAL
For the 7th edition of Design Parade Toulon, the Mobilier national joins the villa Noailles for the Prix Mobilier national. This prize offers to one of the 10 finalists the opportunity to develop a creative project within the ARC (Atelier de Recherche et de Création) of the institution.
The prototype created with the Mobilier national will be exhibited the following year with an exhibition imagined by the finalist, with the help and the support of the Mobilier national which mobilizes for this purpose its unique collections in the world and the know-how of its workshops and factories.
DESIGN PARADE TOULON PARTNERS
LA FONDATION CARMIGNAC
Carmignac Foundation, established on the island of Porquerolles since 2018 through the Villa Carmignac dedicated to contemporary art, strengthen its links with the Villa Noailles by creating the Fondation Carmignac endowment. One of the winners of the object design (Hyères) or interior architecture competition(Toulon), chosen in agreement with the Carmignac Foundation and the members of the juries, will be invited during a residency to create an object in line with the philosophy of the place.
Delisle, creator of light since 1895, joins forces for the first time with the Design Parade festival for the Grand Prize of the interior architecture jury. By partnering with the festival, we intend to support and encourage creativity, exceptional know-how and sharing. Delisle will offer the winner of the Grand Prize of the interior architecture jury the opportunity to collaborate with Delisle and create an exceptional piece worth €10,000.
Codimat Collection, creator of made-to-measure decorative floors, has been partnering with villa Noailles since 2017 to support the vision of tomorrow’s interior designers by imagining unique rugs and carpets for them. For the 2023 edition of the Design Parade Toulon, Codimat Collection deepen this partnership by creating an additional endowment to the jury’s grand prize and to allow the winner to develop a creative project in the world of decorative flooring that will be included in the house’s collections.
Atelier Mériguet, partner since the first edition of the Design Parade Toulon, is pleased to announce in 2023 in addition to its support for the festival, a two-week residency in its Parisian workshops on the theme: Colors of the past / Colors of the future.
ATELIER FRANÇOIS POUENAT
The workshop François Pouenat, artisan metalworkers for five generations, becomes a partner of the Villa Noailles and of the Design Parade Festival of Toulon for the Van Cleef & Arpels Award. For several years already François Pouenat has supported the new generation of designers with the exchange and sharing of his know-how. For the 7th edition of the Festival, François Pouenat will open his workshops to the winner of the Award in order to create a piece to the value of 10.000 euros.
David Giroire and his team work with a new generation of unique talents in the fields of architecture, art, design and lifestyle. Designers united around the same values: curiosity, innovation and the preservation of the know-how of their different disciplines. David Giroire Communication will offer support in image consulting and press relations during one year to the winner of the 7th Design Parade Toulon.
ALLIANCE FOR EUROPEAN FLAX-LINEN & HEMP
The Alliance for European Flax-Linen & Hemp is an official partner of Design Parade 2023 and strengthens a partnership initiated in 2017 with Villa Noailles. European linen combines today all ecological and creative aspirations and is a source of inspiration for new generations of designers. The versatility of this plant fibre and its ability to combine new aesthetic possibilities with more responsible practices now opens up the field of possibilities in terms of creativity. It is to encourage these values of differentiation and allow the development of creative and eco-responsible projects that the Alliance for European Flax-Linen & Hemp supports the winners of the Design Parade 2023. Facilitate access to European linen textile and technical innovations, support the finalists as closely as possible in their European linen sourcing during a dedicated workshop and provide an endowment of linen materials to be integrated into their personal project presented at l’ancien évêché of Toulon, is the commitment of the Alliance for European Flax-Linen & Hemp.
Vitra is fulfilling its cultural mission by joining the Design Parade and supporting the nominees in their creative project. The 20 finalists will dive in the Vitra universe and follow an inspirational workshop at the Vitra’s Parisian showroom.